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研究生: 施亭竹
Ting-Chu Shih
論文名稱: 臺北市立聯合醫院客戶服務流程改善與輔助網站的建立
Improvement of Customer Service Process and Establishment of Auxiliary Website for Taipei City Hospital
指導教授: 呂志豪
Shih-Hao Lu
鄭仁偉
Jen-Wei Cheng
口試委員: 呂志豪
Shih-Hao Lu
鄭仁偉
Jen-Wei Cheng
曾盛恕
Seng-Su Tsang
葉穎蓉
Ying-Jung Yeh
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 63
中文關鍵詞: 客服中心資料視覺化精實管理知識管理
外文關鍵詞: Service Call Center, Data Visualization, Lean Management, Knowledge management
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本研究以臺北市立聯合醫院客服中心所整理之客戶服務常見問答資料集與各院區科別部室的分機資料為架構,以Bootstrap為網頁前端框架、HTML建構網頁介面,將資料整合並呈現於網頁。電話客服人員與民眾通話時,可使用本研究建立之網頁介面,透過不同的主題分類,一目瞭然的找到客戶當前詢問的內容,即時回覆客戶正確答案或提供有效的解決方案。

該客服中心原本沒有整理所謂的「常見問題集」供客服人員於接聽民眾來電時即時參考,僅根據客服人員自身經驗判斷及人脈相助,提供民眾諮詢的相關資訊及建議,因此回答品質以及效率不一。現階段,客服人員使用紙本檔案及Excel統整資料,透過活頁簿內的搜尋及連結,加速搜尋解答及答覆客戶的過程。由於目前尚未有網頁、系統及完善的資料庫,無法直觀且有系統的呈現所有資料,電話客服人員通話時,礙於人工翻閱紙本文件,速度與流程上難免不夠流暢,因而無法有效率的針對問題回覆,慌忙之下甚至可能影響問題內容的判斷、誤解客戶詢問的主要目的,導致問題判斷錯誤率及回覆錯誤率高。也因該醫院近年積極導入精實政策,全院上下單位目前推行精實專案已有三年的時間,而該客服單位,於民國108年1月組織團隊,開始規劃並執行此精實管理專案。

透過精實手法將痛點釐清,該團隊以「降低轉接錯誤率」為主要問題,提出四項痛點改善策略:建立橫向溝通窗口、視覺化資訊整合、標準化CTI小結建立、落實完整教育訓練。本研究就「視覺化資訊整合」項目建置客服輔助網頁,協助客服中心改善此問題。


This study is based on the customer service FAQ data set and the information of extension number of different divisions in every branches compiled by the customer service team of Taipei City Hospital. The website make use of Bootstrap as the framework and HMTL to build the front-end interface, integrate all of the information and made them visualized. When the Customer Service Representative(CSR) talking on the phone with people, they can use the website established by this study, query information through different classification of topics clearly, and make suggestions on possible solution for customer as soon as possible.

The CSRs in the service call center didn’t have any hard copy or system which can refer to immediately when they are serving customers online. Only based on the staff’s own working experience, judgment, and network assistance, providing information and responding to solve consultation problems from the public. Therefore, the quality and efficiency of the solutions are unstable.

At this stage, CSRs use paper files and Excel documents to integrate all of the information to speed up the process of searching and answering through the searching function and the hyperlink in the Excel workbook.

Since there is no webpage, system or any complete database, it is unable to present all information in an intuitive and systematic way. Due to paper document reading and visual search, the speed and workflow are inevitably not smooth enough. Therefore, it is difficult to efficiently respond to the question, and even affect the judgment of the content of the questions. Moreover, it may make misunderstand of the customer’s inquiry. All of these lead to a high rate in reply errors and judgment problems.

Because the hospital has actively introduced the lean thinking in recent years, it has been three years since all the divisions in the hospital have implemented the lean project, including the service call center. The team of this project was organized in January, 2019, start planning and implementing the lean project. By Clarifying the paint point in the work process, the team focused on reducing the transfer error rate and proposed four improvement strategies for these paint points. The four strategies are, “Establish a horizontal communication channel”, “Information integration and visualization”, ”The establishment of standardized CTI summary, and “ Implement complete education and training for staffs.

This study develops an auxiliary interface for the "Visual Information Integration" to help the customer service center improve the problem mentioned above.

摘要 I Abstract II 誌謝 III 目錄 IV 圖目錄 VI 表目錄 VII 第壹章 緒論 1 第一節 研究背景 1 一、現況描述與痛點分析 1 第二節 研究緣起與目的 4 第貳章 文獻探討 6 第一節 電話客服中心 6 一、定義 6 二、作業系統與溝通媒介的演變 7 三、電話客服人員 9 第二節 精實管理(Lean Management) 9 一、精實概念的起源:精實生產 10 二、精實五大原則 10 三、浪費的識別 11 四、精實概念的擴展―服務精實 13 五、員工也有決策權 14 第三節 知識管理(Knowledge Management, KM) 14 一、知識的定義 14 二、知識導向的世代 15 三、知識共享的優點 15 四、話務中心與知識管理 15 五、知識庫運用於話務中心 16 第參章 研究方法 17 第一節 研究流程及網站建置 17 一、研究流程 17 二、網站建置 17 第二節SUS系統易用性量表 25 一、易用性(Usability) 25 二、適用小樣本 26 三、評分方式 26 第三節 半結構式問卷 28 一、問卷研究目的 28 二、問卷研究方法 28 三、問卷研究對象 29 四、訪談題綱與問題設計 29 第肆章 研究結果 31 第一節 SUS網站易用性分析 31 第二節 客服人員訪談內容整理與分析 32 一、查詢民眾問題的原始方法 32 二、第一階段輔助工具(Excel)相關資訊 32 三、第一、二階段輔助工具的比較 33 四、第二階段輔助工具(本研究建立之網站)相關資訊 33 五、將本研究建立之網站作為首選輔助工具的意願 35 第三節 綜合分析與討論 35 一、找出浪費類型 35 二、本研究建立網站解決的浪費類型 37 第伍章 結論與建議 38 第一節 結論 38 第二節 研究貢獻與實務意涵 38 一、研究貢獻 38 二、實務意涵 38 第三節 研究限制與未來建議 39 一、研究限制 39 二、未來研究建議 39 參考文獻 41 一、中文文獻 41 二、英文文獻 41 三、網路資料 44 附錄 45 附錄一 SUS易用性量表 45 附錄二 半結構式訪談問卷 46 附錄三 客服人員訪談回覆 47

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三、網路資料

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