研究生: |
何昆懋 Kuen-mao Ho |
---|---|
論文名稱: |
室內設計與裝修之商品化研究 Commercialization of Interior Design and Decoration |
指導教授: |
許總欣
Tsung-Shin Hsu |
口試委員: |
郭人介
Ren-Jieh Kuo 紀佳芬 Chia-Fen Chi |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2013 |
畢業學年度: | 101 |
語文別: | 中文 |
論文頁數: | 186 |
中文關鍵詞: | 室內設計 、室內裝修 、服務商品化 、商品化系統 、管理系統 、專案管理 、工程管理 、精實管理 、品質管理 |
外文關鍵詞: | interior design, decoration engineering, service commercialization, commercialization system, management system, project management, engineering management, lean production, quality management |
相關次數: | 點閱:288 下載:8 |
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國內生活水準的提升,人們對於室內設計與裝修的需求量大增,深入探討此項工作後,發現存在著許多的問題,例如設計與顧客期望有落差、工期延誤、業者又不容易擴大經營規模。如引進企業化經營方式,運用工業管理相關手法,並將服務工作商品化,應能讓此產業有不同經營方式,並獲得更好成長與獲利。
首先,室內設計是設計的服務,牽涉到服務的四項特性,所以造成設計無法統一以及因為完全客製化導致的設計費用高、設計時間過常、設計與業主的認知落差、設計的產品不實用…等問題。再者,探討室內裝修的裝修部分,國內學者多以完全客製化的專案管理來研究裝修工程部分,並未以生產產品的角度來管理工程的生產與品質部份。本研究運用個案分析的方法,將工程管理的缺失作分析,希望能作為科學化的改善依據。
本研究的目的在探討室內設計與裝修之問題。並試圖運用商品化的角度來執行設計與施工,改善營運品質與效益,進而增加獲利。詳細目的如下:
1. 透過文獻探討、工作經驗、市場調查找出室內設計與裝修不同「發包總類」、不同「服務形態」與連鎖品牌「服務流程」的缺失。
2.透過個案調查整理出「室內設計服務」與「室內裝修工程」的缺失。
3.建立「室內設計服務與裝修商品化之系統」。將「室內設計服務」的「變易最小化」、「時間縮短化」、「價格平民化」;將「室內裝修商品」、「標準化」、「具體化」、「成本降低化」、「品質統一化」與「交期固定化」。
4.透過「商品化設計考量」設計好的產品以滿足「顧客需求」、滿足「生產需求」與改善「室內設計與裝修」的缺失。
5.透過「標準化的專案管理」與「精實生產管理的技術」來減少「室內裝修商品」的缺失。
6.透過「商品化的品質管理與監控」來改善「室內設計服務與裝修商品」的品質。
7.藉由以上的系統與技術來達到「服務品質」、「產品品質」與「合理價格」,而使顧客滿意,達成「顧客忠誠與獲利提升」的整體目標。
本研究在建立商品化系統後,並作可行性分析來證明室內設計與裝修商品化系統是可行的,並作結論與建議,期望本研究能對產業與學術上能有所貢獻。
People increase demand of interior design and adornment with higher living standard. Investigation on people’s demand deeply, there are many problems, such as out of customers’ expectation, delay of project, difficulty of operating expansion. If interior design and decoration have combination with industrial management tools, these services could be commercialized with better profits and growth.
First, interior design is a service of design with four characteristics, which are not able to be consistent because of expensive charges on customization, long design time, cognitive gap between designer and owners, and unpractical design. Second, previous researchers studied customized decoration engineering from project management viewpoint; they didn’t focus on managing engineering details and quality from production angle. This research analyzes lacks of engineering management with cases, and it will be scientific improvement in the future.
The objective of this study is to investigate problems on interior design and decoration, which are acted design and construction from commercialization angle to improve qualities and benefits.
1. From literature review, work experiences and surveys of interior design and decoration, to find out general categories, service types, and lacks of chain brand’s service flow.
2. To generalize service of interior design and lacks of decoration engineering through cases.
3. To build system of interior design service and decoration engineering commercialization: interior design service with minimized variation, shortened time, lower price; decoration engineering commercialization with standardization, concretization, cost down, quality consistence, and stabilized delivery.
4. With design concerns of commercialization, to satisfy demand of customer and to improve lacks of interior design and decoration engineering.
5. Through standardized project management and lean production skills, to reduce disadvantages of interior design product.
6. To improve quality of interior design and decoration product with monitoring commercialized quality.
7. For customers loyalty and profits enhancement, to satisfy customers and to achieve service quality, product quality and reasonable price with above system and skills.
After building commercialization system, this research will prove feasibility of this system, making academic and industrial contribution.
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