網路的興起已經成為近年來各行業討論的重點，面對網路所帶來的衝擊效應，許多產業都面臨了全面性的競爭而必須做出結構性調整與改變，例如實體出版業遭網路出版媒體以低成本結構競爭而遭遇的營收困境便是近年來最顯著的案例，相對地，原生的網路新創企業逐漸開花結果，不僅數量有明顯成長，網站的主題也更加多樣與豐富。

由學者Sirmon(2011)所提出的「資源動態諧和」(Resource Orchestration)理論，其分析架構包含兩大項目，分別是「資源管理框架」(Resource Management)與「資產動態諧和」(Asset Orchestration)，並以資源動態諧和作為整合上述兩者之理論框架，過去經常被用於探討企業的管理者如何藉由資源組合的建立、能力的形成、延伸與創造以及善用新的能力組合以持續創造企業的競爭優勢，並為客戶帶來價值。

雖然資源動態諧和理論已相當成熟，然而該理論較少用於網路新創企業資源運用策略的探討與分析，更未曾結合虛擬社群觀點與價值共創等觀點共同探討網路新創企業資源運用的過程與成效。因此本研究將以單一個案整體式研究法，以資源動態諧和理論為主，結合虛擬社群觀點與價值共創等觀點來探討網路新創企業基於資源管理框架與資產動態諧和的資源運用策略，並於結論提出本個案研究之網路新創企業是如何讓食譜內容與使用者得以在動態報酬遞增循環過程中快速成長，並經歷多次資源動態諧和之資源運用策略過程，最終方能吸引廠商產生興趣，增加廣告與行銷合作，為企業帶來更多營收。

Internet has become the most important thing recent years, many enterprises have to change their policies and business stratergy to become a more competitive firm. For example, revenues of publishing firms has getting lower since the internet publishing has dominated the ecosystem of publishing, and Amazon is the best player of it. On the other hand, there are more and more original internet start-ups with defferent topics and contents blooming and make benefits from the internet.

Resource Orchestration was brought forward to the world by Sirmon(2011), it contains two sections of analysis framework, which are Resource Management and Asset Orchestration. Resource Orchestration was used to study how the managers of a firm construct the resources of the company, and use the “resource bond” to create competitive advantages and capabilities for the future competition among the market, meanwhile satisfy the customers and make profit from them.

Even though Resource Orchestration has already become a mature theory, there is lack of case study and research for the strategy of resource bond of internet start ups, and it is lack of the perpective of virtual community and value co-creation. The conclusion is that internet start ups grow up in the base of value co-creation of the contents and the users, go through plenty times of the Resource Orchestration process, finally the firm has the capability to make profits from the business model of advertisement.

網路資料：

1. DEARJOHN，(2012)，《經營社群網站前所應該要做的準備工作》，遨遊天地任我行，線上檢索日期：104/06/08，網址：http://www.dearjohn.idv.tw/2640
2. 蕭上農，(2011)，《網站幕後花絮：設計「iCook 愛料理」》，愛料理，線上檢索日期：104/06/03，網址：https://blog.icook.tw/posts/172
3. 蕭上農，(2011)，《「iCook 愛料理」10天達成1000位會員達成以及數據分享》，Inside，線上檢索日期：104/06/03，網址：http://www.inside.com.tw/2011/11/17/icook-tw-1000-members
4. 蕭上農，(2011)，《「iCook 愛料理」的首週與前進動力》，愛料理，線上檢索日期：104/06/15，網址：https://blog.icook.tw/posts/189
5. 蕭上農，(2011)，《收藏分類、列印等新功能已經上線，請多加利用：）》，愛料理，線上檢索日期：104/06/15，網址：https://blog.icook.tw/posts/233
6. 蕭上農，(2012)，《愛料理 iPhone App 上線後記》，Polydice，線上檢索日期：104/05/13，網址：http://tw.polydice.com/2012/09/13/after-releasing-icook-iphone-app/
7. fox，(2015)，《麥肯錫「網際網路對先進開發中國家之貢獻 以台灣為例」報告》，DocSlide，線上檢索日期：104/07/10，網址：http://docslide.us/business/-54c89ab94a795936628b45e8.html
8. iCook，(2012)，《「iCook 愛料理」部落格貼紙與Facebook Time支援》，愛料理，線上檢索日期：104/05/27，網址：https://blog.icook.tw/posts/497
9. iCook，(2012)，《iCook愛料理「食材便利購」服務即將上線》，愛料理，線上檢索日期：104/04/28，網址：https://blog.icook.tw/posts/270
10. Iris Chung，(2012)，《【橘子聚光燈】你不知道的 iCook：那些在高流量背後的故事》，TechOrange科技報橘，線上檢索日期：104/05/10，網址：http://buzzorange.com/techorange/2012/05/14/icook/
11. Inside AdSense，(2014)，《愛料理食譜網採用回應式網頁設計翻新網站後，不重複訪客人數躍升 5 倍 -「接軌多螢幕世代」發佈商案例》，Google AdSense 中文網誌，線上檢索日期：104/05/14，網址：http://zht-adsense.blogspot.tw/2014/03/5.html
12. 林宜儒，(2012)，《「iCook 愛料理」如何善用雲端服務，加速網站產品開發》，Inside，線上檢索日期：104/06/09，網址：http://www.inside.com.tw/2012/01/30/icook-cloud-service
13. Polydice, Inc.「寶利拾股份有限企業」，(2010)，《團隊簡介》，Polydice，線上檢索日期：104/05/23，網址：http://tw.polydice.com/profile/
14. pekopeko，(2015)，《愛料理・網友熱搜TOP100電鍋菜食譜書！精彩製作幕後花絮》，愛料理，線上檢索日期：104/05/28，網址：https://blog.icook.tw/posts/72341
15. 李致緯，(2013)，《打造愛料理開發及營運團隊》，Speaker Deck，線上檢索日期：104/04/30，網址：https://speakerdeck.com/dlackty/da-zao-ai-liao-li-kai-fa-ji-ying-yun-tuan-dui
16. 林宜儒，(2012)，《愛料理網站建置經驗談》，Speaker Deck，線上檢索日期：104/05/08，網址：https://speakerdeck.com/linyiru/ai-liao-li-wang-zhan-jian-zhi-jing-yan-tan
17. 白詩瑜，(2012)，《iCook人氣食譜 每月搶三百萬瀏覽量》，天下雜誌，線上檢索日期：104/06/12，網址：http://www.cw.com.tw/article/article.action?id=5033139
18. 樂天市場購物網，(2013)，《網路團購人氣美食特搜》，樂天市場購物網，線上檢索日期：104/05/27，網址：http://www.rakuten.com.tw/event/icook/icook130109.html
19. 劉嫈楓，(2013)，《以食會友，愛料理飄香網路》，台灣光華電子報，線上檢索日期：104/06/09，網址：http://enews.url.com.tw/sinorama/72639
20. 李建興，(2014)，《愛料理以大格局講究小細節 連設計UI都派工程師學做菜》，iThome，線上檢索日期：104/06/12，網址：http://www.ithome.com.tw/people/92832
21. 郭芝榕，(2014)，《Google調查：62％中小企業使用數位行銷工具》，數位時代，線上檢索日期：104/07/10，網址：http://www.bnext.com.tw/article/view/id/34524
22. 陳思翰，(2012)，《工程師打造全臺最大素人食譜網站》，iThome，線上檢索日期：104/05/23，網址：http://www.ithome.com.tw/node/75428
23. 陳怡如，(2013)，《1萬道人氣料理，打造最大食譜社群(一)》，數位時代，線上檢索日期：104/05/23，網址：http://www.bnext.com.tw/article/view/id/26915
24. 數位時代編輯部，(2015)，《網路產業誰領風騷？2015 台灣百大熱門網站揭曉!》，數位時代，線上檢索日期：104/07/11，網址：http://www.bnext.com.tw/article/view/id/35475
25. 楊雅筑、邱凡倩，(2014)，《<創業懶人包>愛料理(iCook)食譜分享網站共同創辦人蕭上農︰創業是開始，經營才是挑戰！》，myMKC，線上檢索日期：104/05/10，網址：http://mymkc.com/articles/contents.aspx?ArticleID=21903
26. 翁書婷，(2015)，《2014年食安連環爆 ，愛料理網站瀏覽量爆增一倍》，數位時代，線上檢索日期：104/06/09，網址：http://www.bnext.com.tw/article/view/id/34877
 
中文部分：

1. Earl Babbie ; 劉鶴群等，(2010)，《社會科學研究方法》，新加坡商聖智學習出版。
2. 鄒鴻泰、陳家祥，(2007)，《參與虛擬社群因素對忠誠度影響之探討－以網絡書店為例》，中華管理評論，第10卷第4期，頁10-18。
3. 吳建華、謝發昱、黃俊峰、陳銘凱，(2004)，《個案研究教育的取徑：概念與應用》，高等教育出版社。
4. 張元力，(2005)，《虛擬社群之價值共創活動－以BBS社群為例》，政治大學科技管理研究所碩士學位論文。
5. 張瑞麟，(2002)，《虛擬社群強化社群成員歸屬感之研究》，雲林科技大學企業管理系碩士班碩士學位論文。
6. 吳錦錩，(2006)，《企業持續性競爭優勢構面－以台灣自有品牌企業為例》，中華管理評論國際學報，第9 卷第2 期，頁1-34。
7. 蔡至欣、賴玲玲，(2011)，《虛擬社群的資訊分享行為》，圖書資訊學刊，第9卷第1期，頁161-196。
8. 王祿旺，(2005)，《體驗行銷對網路書店虛擬社群影響之研究》，頁12-43。
9. 吳宜真，(2009)，《企業部落格社群經營與價值共創之研究》，政治大學科技管理研究所碩士學位論文。
10. 巫立宇，(2006)，《資源、社會資本、路徑相依與動態能力之研究》，管理評論，二十五(一)，頁121-140。
11. 楊棍智，(2002)，《知識分享之研究-以社會交換之觀點》，義守大學科技管理科學研究所碩士學位論文。
12. 方達文，(2003)，《價值創造與組織轉型之最適搭配架構探索》，政治大學資訊管理研究所碩士學位論文。
13. 侯嘉政，(2008)，《企業動態能力與創業管理之研究，創業管理研究》，第3卷，第2期，頁1-28。
14. 吳寂絹、邱銘心，(2012)，《大學生於社群網站之資訊揭露現象分析》，大學圖書館，16卷2期，頁170-191。
15. 黃麗珊，(2014)，《以社會交換理論探討關渡自然公園與豐銀行合作推展環境教育》，臺灣師範大學環境教育研究所碩士學位論文。
16. 劉常勇，(2004)，《創造獲利，為新事業設計商業模式》，財金資訊。
17. 丁耀民，(2005)，《人際關係網路對虛擬社群使用意願的影響》，清華大學資訊應用研究所碩士學位論文。
18. 王亨佳，(2009)，《使用者社群創新協作平台建構之研究-以數位內容產業為例》，政治大學科技管理研究所碩士學位論文。
19. 邱志聖，(2010)，《策略行銷分析：架構與實務應用》，智勝文化。
 
英文部分：

1. Amit, R. & P. J. H. Schoemaker.(1993). “Strategic Assets and Organizational Rent.”, Strategic Management Journal, 14, pp. 33-46.
2. Alvarez, S. A. & Barney, J. B.(2002). “Resourced-based theory and the entrepreneurial firm.” In M. A. Hitt, R. D. Ireland, S. M. Camp & D. L. Sexton (Eds.), Strategic entrepreneurship: Creating a new mindset, pp. 89-105. Oxford: Blackwell Publishers.
3. Adner, R. (2002). “When are Technologies Disruptive? A Demand-Based View of the Emergence of Competition”, Strategic Management Journal 23, pp. 667–688.
4. Adner, R. & Helfat, C.E.(2003). “Corporate Effects and Dynamic Managerial Capabilities”, Strategic Management Journal 24, pp. 1011-1125.
5. Ahlqvist, T., Back, A., Halonen, M. & Heinonen, S.(2008). “Social Media Roadmaps.”, Helsinki: Edita Prima Oy.
6. Ambrosini & Bowman (2009). “What are Dynamic Capabilities and are They a Useful Construct in Strategic Management?.”, International Journal of Management Reviews, Vol. 11, issues 1, 2009 Mar.
7. Ambrosini, V., Bowman, C., Collier, N.(2009), “Dynamic Capabilities: An Exploration of How Firms Renew their Resource Base.”, British Journal of Management, 20, pp.9–24.
8. Barney, J. B.(1986a). “Strategic factor markets: Expectations, luck and business strategy.”, Management Science, 32, pp.1512- 1514.
9. Barney(1991). “Firm Resources and Sustained Competitive Advantage.”, Journal of Management, 17(1), pp.99-120.
10. Barney, J. & Arikan, A.(2001). “The resource-based view: Origins and implications.”, Handbook of Strategic Management.
11. Blanchard, A. L. & Markus, M. L.(2004). “The experienced “sense” of a virtual community: characteristics and processes.”, The DATA BASE for Advance in Information System-Winter, 35(1), pp.66-79.
12. Brodie, R. J., Ilic, A., Juric, B. & Hollebeek, L.(2011). “Consumer engagement in a virtual brand community: An exploratory analysis.”, Journal of Business Research, 66(1), pp.105-144.
13. Coase, R. H. (1937). “The Nature of the Fir.”, Economica, Vol. 4, Issue 16, pp.386-405.
14. Cascio, W. F.(2002a). “Responsible restructuring: Creative and profitable alternatives to layoffs.”, San Francisco: Berrett-Kohler.
15. Cascio, W. F.(2002b). “Strategies for responsible restructuring.(2002).”, Academy of Management Executive, 16(3), pp.80-91.
16. Chung, C.& Austria, K.(2010). “Social media gratification and attitude toward social media marketing message: A study of the effect of social media marketing messages on online shopping value.” Symposium conducted at the meeting of the 8th Pacific-Asia conference Northeast Business and Economics Association, USA.
17. Cheung, C. M., Chiu, P. Y. & Lee, M. K.(2011). “Online social networks: Why do students use Facebook?”, Computers in Human Behavior, 27(4), pp.1337-1343.
18. Chen, Ming-Jer(1996). “Competitor analysis and inter firm rivalry: toward a theoretical integration.”, Academy of Management Review, 21(1), pp.100-134.
19. D'Aveni, Richard A.(1998). “Hyper-competition: Managing the Dynamics of Strategic Maneuvering.”
20. Denrell, J, Fang, C, Winter, SG.(2003). “The economics of strategic opportunity.”, Strategic Management Journal, 24(10), pp.977-998.
21. Dixon, S.(2009). “Interrelationships Between Organisational Learning and Dynamic Capabilities in the Context of Radical Organisational Change: An Empirical Study of the Russian Oil Industry.”, Winter Conference, Organisation Science, Steamboat Springs, February.
22. De Vires, L., Gensler, S.& Leeflang, P. S.(2012). “Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing.”, Journal of Interactive Marketing, 26(2), pp.83-91.
23. Eisenhardt, K, & Martin, J.(2000). “Dynamic Capabilities: What are They?”, Strategic Management Journal, 21, pp.1105-1221.
24. Fernback, J.(1999). “There is a there there: Notes Toward a Definition of Cybercommunity”, Publisher: SAGE Publications, Inc., pp.203-220.
25. Floyd, S. W. & Lane, P. J.(2000). “Strategizing throughout the organization: Managing role conflict in strategic renewal.”, Academy of Management Review 2000, 25 (1), pp.154- 177.
26. Fernback, J.(2007). “Beyond the diluted community concept: a symbolic interactionist perspective on online social relations.”, New Media & Society, 9(1), pp.49-69.
27. Grant, R. M.(1991). “The resource-based theory of competitive advantage: implications for strategy formulation.”, California Management Review, pp.114-135.
28. Grant, R. M.(1995). “Contemporary strategy analysis.”, Blackwell publishers, Massachusetts.
29. George & Lisa(2002). “E-communities in Distance Learning”, Library Mosaics, Jul2002, Vol. 13 Issue 4, pp.14-20.
30. Hamel, Gary & Prahalad, C.K.(1990). “The Core Competence of Corporation.”, Harvard Business Review, Vol.68(3), pp.79-91.
31. Hamel, Gary& Prahalad, C. K.(1993). “Strategy as stretch and leverage.", Harvard Business Review, Vol. 71, pp.75-84.
32. Hamel & Gary(1994). “The Concept of Core Competence , Competence-Based Competition.”, John Wiley and Sons Press, pp.11-33.
33. Hamel, Gary & Prahalad, C.K.(1994). “Competing for the Future：Breakthrough Strategies for Seizing Control of Your Industry and Creating of Tomorrow.”, Harvard Business School Press.
34. Hagel III, J. & Armstrong, A. G.(1996). “The Real Value of On-Line Communities.”, Harvard Business Review, pp.130-142.
35. Hitt, M. A., Hoskisson, R. E., Johnson, R. A. & Moesel, D. D.(1996). “The market for corporate control and firm innovation.”, Academy of Management Journal, 39, pp.1084-1119.
36. Hafeez, K., Zhang, Y. B. & Malak, N.(2002a). “Determining Key Capabilities of A Firm Using Analytic Hierarchy Process.”, International Journal of Production Economics, 76(1), pp.39-51.
37. Hafeez, K., Zhang, Y. B. & Malak, N.(2002b). “Core Competence for Sustainable Competitive Advantage: A Structured Methodology for Identifying Core Competence”, IEEE Transactions On Engineering Management, 49(1), pp.28-35.
38. Hitt, M.A. & Ireland, R.D.(2002). “The essence of strategic leadership: Managing human and social capital.”, Journal of Leadership & Organizational Studies, 9(1),
39. Helfat, C.E., Finkelstein, S., Mitchell, W., Singh, H., Teece, D. J. & Winter, S. G.(2007). “Dynamic capabilities - Understanding Strategic Change in Organizations.”, Black well Publishing.
40. Holcomb, T. R., Holmes, R. M., & Connelly, B. L.(2009). “Making the most of what you have: Managerial ability as a source of resource value creation.”, Strategic Management Journal, 30, pp.457-485.
41. Hogan, B. & Quan-Haase, A.(2010). “Persistence and change in social media.”, Bulletin of Science, Technology and Society, 30(5), pp.309-315.
42. Heinonen, K.(2011). “Consumer activity in social media: Managerial approaches to consumers’ social media behavior.”, Journal of Consumer Behavior, 10(6), pp.356-364.
43. Joel West & Scott Gallagher.(2006). “Challenges of Open Innovation: The Paradox of Firm Investment in Open Source Software.”, R&D Management, 36(3). pp.319 - 331.
44. Keats, B.W. & Hitt, M.A.(1988). “A causal model of linkages among environmental dimensions, macro organizational characteristics, and performance.”, The Academy of Management Journal, 31, pp.570-598.
45. Kaplan, A. M. & Haenlein, M.(2010). “Users of the world, unite! The challenges and opportunities of Social Media.”, Business Horizons, 53(1), pp.59-68.
46. Kietzman, J. H., Hermkens, K., McCarthy, I. P. & Silvestre, B. S.(2011). “Social media? Get serious! Understanding the functional building blocks of social media.”, Business Horizons, 54(3), pp.241-251.
47. Libert, et al.(2000). “Cracking the value code: How successful business are creating wealth in the new economy.”, HarperCollins Publishers.
48. Li, H. & Hitt, M.A.(2006). “Growth of new technology ventures in china: An introduction.”, Growth of New Technology Ventures in China’s Emerging Market, pp.3-10.
49. Lu, Y, Zhou, L, Bruton, G, Li, W.(2010). “Capabilities as a mediator linking resources and the international performance of entrepreneurial firm in an emerging economy.”, Journal of International Business Studies 41, pp.419-436.
50. Kim, A. J. & Ko, E.(2012). “Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.”, Journal of Business Research, 65(10), pp.1480-1486.
51. Lin, K. Y. & Lu, H. P.(2011). “Why people use social networking sites: An empirical study integrating network externalities and motivation theory.”, Computers in Human Behavior, 27(3), pp.1152-1161.
52. McMillian, D. W., & Chavis, D. M.(1986). “Sense of community: A definition and theory.”, Journal of Community Psychology, vol. 14, pp.6-23.
53. March, J. G.(1991). “Exploration and exploitation in organizational learning.”, Organization Science, 2, pp.71-87.
54. Miller, D. & Shamsie, J.(1996). “The resource-based view of the firm in two environments: The Hollywood film studios from 1936 to 1965.”, Academy of Management Journal, 39(3), pp.519-543.
55. Morrow, J. L., Sirmon, D. G., Hitt, M. A., & Holcomb, T. R.(2007). “Creating value in the face of declining performance: Firm strategy and organizational recovery.”, Strategic Management Journal, 28, pp.271-283.
56. Michael, A., Hitt, R., Duane, I., David, G., Sirmon, & Cheryl, A. Trahms.(2011). “Strategic Entrepreneurship: Creating Value for Individuals, Organizations, and Society.”, The Academy of Management perspectives May 1, 2011.
57. Mohammadian, M. & Mohammadreza, M.(2012). “Identify the success factors of social media (Marketing Perspective).”, International Business and Management, 4(2), pp.58-66.
58. Normann, R. & Ramirez, R.,(1993), “From Value Chain to Value Constellation: Designing Interactive Strategy.”, Harvard Business Review, pp.65-77.
59. Ndofor, H., Sirmon, D. & He, X.(2011). “Resources, Competitive Actions and Performance: Investigating a Mediated Model with Evidence from the In-vitro Diagnostics industry.”, Strategic Management Journal, 32(6), pp.640-657.
60. Oliver, C.(1997). “Sustainable competitive advantage: combining institutional and resource-based views.”, Strategic Management Journal, 18, pp.697-713.
61. Osterwalder, A. and Pigneur, Y.(2010). “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.”
62. Penrose, E. G.(1959). “The Theory of the Growth of the Firm.”, Oxford University Press.
63. Pressman, J. & Wildavsky, A.(1973) “Implementation. How Great Expectations in Washington are Dashed in Oakland.”, University of California Press.
64. Pfeffer, J. & Salancik, G.(1978). “The External Control of Organizations: A Resource Dependence Perspective.”, Harper and Row Publishers.
65. Porter, M. E.(1980). “Competitive strategy: Techniques for analyzing industries and competitors.”, Free Press.
66. Peters, Tom, J. & Waterman, Robert, H.(1982). “In Search of Excellence - Lessons from America’s Best-Run Companies.”, HarperCollins Publishers.
67. Prahalad, C. K. & Ramaswamy, V.(2000). “Co-opting Customer Competence.”, Harvard Business Review, pp.79-83.
68. Priem, R. L. & Butler, J. E.(2001). “Is the resource-based ‘view’ a useful perspective for strategic management research?”, Academy of Management Review 26(1), pp.22–40.
69. Puranam, P., Singh, H., & Zollo, M.(2003). “A bird in the hand or two in the bush? Integration trade-offs in technology-grafting acquisitions.”, European Management Journal, 21, pp.179–184.
70. Prahalad, C. K. & Ramaswamy, V.(2004). “Value Co-creation Experiences: The Next Practice.”, pp.5-14.
71. Plant, R.(2004). “Online communities.”, Technology on Society, 26, pp.51-65.
72. Porter, C. E. & Donthu, N.(2008). “Cultivating trust and harvesting value in virtual communities.”, Management Science, 54(1), pp.113-128.
73. Park, N., Kee, K. F. & Valenzuela, S.(2009). “Being immersed in social networking environment: Facebook groups, users and gratifications, and social outcomes.”, Cyber Psychology and Behavior, 12(6), pp.729-733.
74. Rheingold, H.(1993) “Virtual Community: Homesteading on the Electronic Frontier.”, Addison-Wesley.
75. Ramirez, R.(1999). “Value co-production: intellectual origins and implications for practice and research.”, Strategic Management Journal, 20, pp.49-65.
76. Rettberg, J. W.(2009). “Freshly generated for you, and Barack Obama: How social media represent your life.”, European Journal of Communication, 24(4), pp.451-466.
77. Sirmon, D. G. & Hitt, M. A.(2003). “Managing resources: Linking Unique Resources, Management and Wealth Creation in Family Firms.”, Entrepreneurship Theory and Practice, pp.339–358.
78. Sirmon, D. G., Hitt, M. A., & Ireland, R. D.(2007). “Managing firm resources in dynamic environments to create value: Looking inside the black box.”, Academy of Management Review, 32(1), pp.273-292.
79. Sirmon, D. G., & Hitt, M. A.(2009). “Contingencies within dynamic managerial capabilities: interdependent effects of resource investment and deployment on firm performance.”, Strategic Management Journal, 30, pp.1375-1394.
80. Song, F. W.(2009) “Virtual Communities: Bowling alone, online together.”, A high-Stakes battle: the context of virtual communities, pp.13-31.
81. Schau, H. J., Muniz Jr, A. M. & Arnould, E. J.(2009). “How brand community practices create value.”, Journal of Marketing, 73(5), pp.30-51.
82. Sirmon, D., Hitt, M. A., Ireland, R. D., & Gilbert, B. A.(2011). “Resource orchestration to create competitive advantage: Breadth, depth, and life cycle effects.”, Journal of Management, 37, pp.1390-1412.
83. Sytse Douma & Hein Schreuder.(2013). Economic Approaches to Organizations, Pearson publishing, 5th edition, chapter 9.
84. Teece, D. J., Pisano, G., & Shuen, A.(1997). “Dynamic capabilities and strategic management.”, Strategic Management Journal, 18, pp.509-533.
85. Tim, R., Holcomb, R., Michael Holmes, Michael, A., Hitt.(2006). “Diversification to Achieve Scale and Scope: The Strategic Implications of Resource Management for Value Creation, in Joel A.C. Baum, Stanislav D. Dobrev, Arjen Van Witteloostuijn(ed.) Ecology and Strategy (Advances in Strategic Management, Volume 23), Emerald Group Publishing Limited, pp.549-587.
86. Teece, D. J.(2007). “Explicating dynamic capabilities: The nature and micro foundations of (sustainable) enterprise performance.”, Strategic Management Journal, 28, pp.1319-1350.
87. Theocharis, Y.(2011). “Cuts tweets, solidarity and mobilization: How the Internet shaped the student occupations.”, Parliamentary Affairs, 65, pp.162-194.
88. Taylor, D. G., Lewin, J. E. & Strutton, D.(2011). “Friends, fans, and followers: do ads work on social networks?”, Journal of Advertising Research, 51(1), pp.258-275.
89. Van Laser, J. & Van Aelst, P.(2010). “Internet and social movement action repertoires: Opportunities and limitations.”, Information, Communication & Society, 13(8), pp.1146-1171.
90. Williamson, O.(1975). “Markets and Hierarchies: Analysis and antitrust implication.”, Free Press.
91. Wernerfelt, B.(1984). “A resource-based view of the firm.”, Strategic Management Journal, 5, pp.171-180.
92. Wang, C. L. & Ahmed, P. K.(2007). “Dynamic capabilities: a review and research agenda.”, International journal of management reviews, 9, pp.31-33.
93. Zahra, S., Filatotchev, I. & Wright, M.(2009). “How do threshold firms sustain corporate entrepreneurship? The role of boards and absorptive capacity.”, Journal of Business Venturing, 24(3), pp.248-260.