研究生: |
閩浩翔 Hao-Siang Min |
---|---|
論文名稱: |
以Kickstarter實現工具筆起子組的商品化過程 The Commercialization of the Tool Pen Driver Kit through Kickstarter |
指導教授: |
柯志祥
Chih-Hsiang, Ko |
口試委員: |
董芳武
Fang-Wu, Tung 鄭金典 Jin-Dian, Cheng |
學位類別: |
碩士 Master |
系所名稱: |
設計學院 - 設計系 Department of Design |
論文出版年: | 2015 |
畢業學年度: | 103 |
語文別: | 中文 |
論文頁數: | 109 |
中文關鍵詞: | 群眾募資 、手工具 、螺絲起子 |
外文關鍵詞: | crowdfunding, hand tools, screwdrivers |
相關次數: | 點閱:310 下載:13 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
將自己作品生產,一直都是身為設計人的夢想。在產品的開發中,可以依照傳統行銷模式、參展、透過業務人員開發銷售通路等,但動輒需投入許多資金、且不一定達到預期成果。而新興的群眾募資平臺,使創作者不用以提供股權或舉債方式募資,可以用實體產品或相關贈品方式,回饋出資者,無疑是給剛起步的設計師,一個將作品實現的機會。
本創作論文以傳統手工具為案例,透過分析現有產品問題,試著運用有共鳴的解決方式,串聯出新的產品設計,最後以彩虹筆堆疊收納的結構,將傳統的起子組重新詮釋,進而創作出作品Tool Pen。
本作品創作完成後,實際執行Kickstarter群眾募資平臺募資,歸納在過程中從募資事前的準備、募資頁面配置、募資期間的操作、到最後產品成功生產與延續,所遭遇的狀況、解決與執行的過程,完整的整理記錄下來,歸納群眾募資執行程序與成功要素。本論文兼顧了創作前端的概念設計,及後端將創作商品化執行生產,整理出一套將創作實現的方式,作為後續想以群眾募資平臺,將自我創作實現的創作者,有個參考的依據。
Designers are always excited about putting the design into production. In the traditional product development process, designers have to follow the procedure of marketing, exhibiting, and establishing the sales channel with salespersons, which needs certain investment but the result is unclear. However, the emerging crowdfunding platform is a realization opportunity for start-up designers, freeing them from shares offering or liabilities, allowing them to reward investors by products or related giveaways.
This study conducted a case study on traditional hand tools by probing into the problems of existing products and trying to propose a new appealing design through a resonant solution. As a result, the Tool Pen was created by using the stacking structure of pop-a-point pencils and reinterpreting traditional driver bits tools.
After the design was completed, the Tool Pen was posted on the crowdfunding platform Kickstarter. The funding preparation, web page deployment, funding operation, product manufacturing and sustaining, the troubleshooting and the management of the project were all recorded to identify critical elements in the success of crowdfunding. This study synthesized conceptual design in the front end and manufacturing in the back end, proposed a practical scheme for designers to put design into production. It could be served as a useful reference for designers willing to utilize the crowdfunding platform for the materialization of their designs.
參考文獻
Ansoft, H. I., & Stewart, J. M. (1967). Strategies for a technology based business. Harvard Business Review, 45(6), 71-83.
Canada, A., Mortensen, P., & Patnaik, D. (2007). Design strategies for technology adoption. Design Management Review, 18(4), 32-41.
Gilligan, C., Neale, B., & Murray, D. (1983). Business decision making. Oxford: Phillip Allan Publishers.
Kickstarter Help Center (2015). Kickstarter help center. Retrieved May 14, 2015, from http://www.kickstarter.com/help?ref=footer
Kickstarter Statistics (2015). Kickstarter stats. Retrieved May 14, 2015, from https://www.kickstarter.com/help/stats
Koch, R., & Nieuwenhuizen, P. (2009). Simply strategy: The shortest route to the best strategy. Upper Saddle River, NJ: FT Press.
Kuppuswamy, V., & Bayus, B. L. (2014). Crowdfunding creative ideas: The dynamics of project backers in Kickstarter. UNC Kenan-Flagler Research Paper, (2013-15).
Laemmermann, K. (2012). Crowdfunding crowdsourcing: Public crowdfunding report 2012 (2nd ed.). Charleston, SC: CreateSpace.
Maguire, A. (2014). Crowdfund it! Braddon, Australia: Editia.
Massolution (2013). 2013CF Crowdfunding industry reports. Pittsburgh, PA: Massolution.
McCullagh, K. (2006). Strategy for the real world. Design Management Review, 17(4), 48-55.
McGrath, M. E. (2004)。高科技企業的產品策略(Product strategy for high technology companies: Accelerating your business to web speed)(2nd ed.)(蕭美惠譯)。臺北市:財團法人中衛發展中心。(原作2000年出版)
Pi, J. (2012). The untold story behind Kickstarter stats. Retrieved May 14, 2015, from http://www.appsblogger.com/behind-kickstarter-crowdfunding-stats/
Porter, M. (1980). Competitive strategy. New York: The Free Press.
Quantcast (2015). Quantcast profiles. Retrieved January 21, 2015, from http://www.quantcast.com/kickstarter.com
Rees-Mogg, M. (2014)。群眾募資第一本實戰寶典:完全剖析募資流程22個關鍵步驟(Crowd funding: How to raise money and make money in the crowd)(郭恬君譯)。臺北市:城邦。(原作2012年出版)
Robbins, S. P. (2000). Organizational behavior (9th ed.). Upper Saddle River, NJ: Prentice-Hall.
Statista (2013). Facts and statistics on crowdfunding. New York: Statista.
Ulrich, K. T., & Eppinger, S. D. (2006)。產品設計與開發(三版)(Product design and development)(3rd ed.)(張文書、戴華亭譯)。臺北市:麥格羅希爾。(原作2004年出版)
宋同正(1998)。臺灣資訊業設計資源與設計績效之實証研究。科技學刊,7(2),165-172。
宋同正、游萬來(1999)。臺灣資訊業的設計策略及其對設計績效影響之實証研究。設計學報,4(1),47-59。
李新富(1996)。企業設計策略管理之研究。臺中商專學報,28,631-680。
林秀英、陳勇志(2013)。圓夢推手的理想與現實:群眾募資平臺的發展現況與挑戰。臺灣經濟研究月刊,36(3),98-105。
邵慶平(2013)。文創產業籌資與群眾集資。月旦法學教室,123,77-84。
施尚文(2013)。網路集資平臺發展策略:以Kickstarter、FlyingV和嘖嘖網為例。未出版之碩士論文,國立臺灣大學國際企業學研究所,臺北市。
張文智(1995)。產品設計政策與產品設計策略研究。在國立臺灣工業技術學院教務處出版組(編),第十屆全國技術及職業教育研討會論文集(頁79-88)。臺北市:國立臺灣工業技術學院。
張文智(1998)。設計政策與設計策略在產品設計策略之應用。工業設計,27(1),2-7。
張文智、王得煒(1996)。產品設計評價研究。設計學報,1(1),103-118。
許言、張文智(2004)。設計顧問公司的知識管理探討。工業設計,32(1),11-18。
曾柏澔(2014)。群眾募資之產業發展與經營模式分析。未出版之碩士論文,國立臺灣大學商學研究所,臺北市。
蔡與哲(2014,9月2日)。善用群眾募資,打造品牌價值。Upaper,3版,都會,生活有設計專欄。
鄧成連(2001)。企業體內設計活動之設計策略研究。設計學報,6(2),101-113。
蕭其聖(2006)。臺灣行動電話產業之設計策略。未出版之碩士論文,國立臺灣科技大學工商業設計系碩士班,臺北市。