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研究生: 黃優莉
Michelle Wong
論文名稱: 零售研究,你往何處去? 從科學知識軌跡的角度構建整體視角
Quo Vadis, Retail Studies? Building a Holistic Perspective from Scientific Knowledge Trajectory
指導教授: 何秀青
Mei HC Ho
口試委員: 林舒柔
Shu-Jou Lin
劉顯仲
John S. Liu
學位類別: 碩士
Master
系所名稱: 管理學院 - 科技管理研究所
Graduate Institute of Technology Management
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 119
中文關鍵詞: 整體零售零售研究零售的演變創新聚類分析回歸分析
外文關鍵詞: holistic retail, retail studies, transformation of retail
相關次數: 點閱:172下載:8
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  • The ongoing pandemic (2020) of COVID-19 and unpredictable retail demands tend to be one of the primary issues concerning the worldwide economic depression. The shift from short-term financial decisions to sustainable finance mode is indeed a part of the solutions of future consumers’ priorities, which include hazy retail spending. Regardless of the circumstances, the incessant innovations of retail through researches and conferences have made retail become more reliable and one of perennial studies. The enigma of the best retail model for each era in philosophy always become a question.
    This paper re-evaluates state-of-the-art framework in retail through ages, and caps lock the major path concepts which support the development of retail hitherto. In the past decades, citation studies have become one of the important piece of knowledge that reveal innovation to trace knowledge flows and predict the possible data highlights. Using cluster analysis through Group Finder, there are ten main clusters and ten clusters of potential minor retail topics. This thesis documents contrast three level methodologies: main path analysis, edge-betweenness clustering analysis and theoretical framework analysis.
    The paper also examines the implications of innovation capability from the number of publications, the total patent citations, international co-inventions, to a country’s economic and innovation development. A regression analysis for a sample of fifty countries, creates a significant model of a more resilient economic system, which was evident in the three-years before the global pandemic 2020. As part of the research conclusion, an emerging perspective for interconnected theme of retail to achieve sustainable development goals via humans who are designed for dignity, to avoid imbalanced components of the retail mix, and to bridge the gap between applied retail theories and best practices emerges.

    ABSTRACT i ACKNOWLEDGEMENT ii TABLE OF CONTENTS iii LIST OF TABLES v LIST OF FIGURES vi LIST OF APPENDICES viii 1. INTRODUCTION 1 1.1 Background of the Study 1 1.2 Research Objectives 4 1.3 Significance of the Study 4 1.4 Research Structure 5 2. LITERATURE REVIEW 6 2.1 Introduction to Retail 6 2.1.1 Retail Classification System 7 2.2 Development of Retail 7 2.2.1 Ancient Retail 8 2.2.2 Retail Pre-Inter-Post World War II 8 2.2.3 Retail in Modern Era (1950 - now) 9 2.3 Knowledge Network and Citation in Network Spillover 11 2.4 The Role of Locational Condition Factors 12 3. NETWORK ANALYSIS OF DATA COLLECTION AND RESEARCH METHODOLOGY 14 3.1 Data Collection 14 3.1.1 Issue Identification 14 3.1.2 Selection of Information Sources 14 3.1.3 Search Refinement and Data Retrieval 15 3.1.4 Data Cleaning 15 3.1.5 Basic Analyses - Literature Level of Study 16 3.1.6 Representation 17 3.2 Research Methodologies 18 3.2.1 Key-Route Main Path Analysis 18 3.2.2 Edge-Betweenness Cluster Analysis 20 4. MAIN TOPICS RETAIL RESEARCH SUMMARY: CLUSTER AND MAIN PATH ANALYSIS 22 4.1 Growth of Retail Publication 22 4.1.1 Top Publishing Countries on Retail 23 4.1.2 Top Publishing Journals on Retail 26 4.2 Cluster Analysis: Retail Research Themes 27 4.2.1 Retail International Expansion Strategy 32 4.2.2 Retail Business Management 39 4.2.3 Retail Marketing Strategy 43 4.3 Potential Minor Retail Knowledge: Cluster Analysis 54 4.4 Main Path Analysis 60 5. ECONOMIC-INNOVATION INDICATORS TO RETAIL: MULTIPLE LINEAR REGRESSION ANALYSIS 66 5.1 Multiple Linear Regression Analysis 66 5.2 Sample Size and Data Analysis Process 67 5.3 Result and Discussion 69 5.3.1 Economic Performance and Labor Market Properties 72 5.3.2 Science and Technology Properties 74 6. SUMMARY AND IMPLICATIONS 76 6.1 Summary of the Research 76 6.2 Implications and Contribution 79 6.3 Limitations 79 6.4 Scope of Future Research 80 BIBLIOGRAPHY 85 APPENDICES 97

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