在筆記型電腦市場持續衰退時，高階筆記型電腦卻依舊維持穩定的成長動能，而新世代顯示技術與創新則提供高階筆記型電腦更多在產品差異化與提升競爭力時的選項。然而，決定新世代的顯示技術之採用是需考量諸多面向的複雜決策，不同顯示技術特色不僅將影響市場區隔，也同時牽動成本及供應鏈之穩定度。
本研究運用分析層級程序法（analytic hierarchy process，AHP）建構多屬性決策分析模型，透過專家意見歸納評選時所需考量的重要因素，建立層級架構，最後並透過擷取專家判斷決定不同屬性權重，並整合選出最適決策方案。
本研究發現Mini/Micro-LED是較適合採用之新世代的顯示技術，研究結果亦指出在新世代的顯示技術評估時，其品質與製程材料反映出之成本因素是最重要的決策考量。由於過去產業在評估新技術導入時往往以技術導向與如何創造市場區隔為優先考量，可見本研究透過科學與系統性的方法整合擷取與整合專家判斷，可提出不一樣的思維。
本研究提出之評估架構與結果不僅能夠做為IT型企業高階管理者評選新世代顯示技術決策之重要參考，同時，也提供一個系統性的方法做為業界其他先進進行類似研究時之參考。

Notebook computers have been playing an important role in our lives and/or at work. Although the notebook computer market keeps declining in recent years, we can still observe strong growth potential in the high-end notebook segment. In the meantime, the evolvement of various display technologies also offers multiple choices for better product differentiation and competition for high-end notebooks. Therefore, it is critical and crucial to help decision makers to identify the appropriate technology that suits the goal via multi-attribute decision analysis methodologies.
In this study, Analytic Hierarchy Process (AHP) is applied to develop a comprehensive framework for structuring the decision problem, for representing and quantifying its elements, for relating those elements to overall goals, and for evaluating alternative solutions.
Results of the study reveal that the key factors of selecting new display technology is quality, manufacturing process and materials. While most companies tended to focus more on factors related to technology trend and market differentiation when evaluated and planned to enable a new technology, our analysis suggests that cost-related factor should be emphasized. This study also demonstrates that using the right decision tool not only can help us to elicit useful expert judgments to justify and support the decision, but also can help us to avoid the mistake of missing some important factors.
The methodology and the results of this study could be a useful reference for practitioners in IT industry especially when they face the similar decision problem in developing a new product.

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