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  • Search Result: 3results Search Strategy： "Graduate Institute of Management".edept (Phrase) and ekeyword.raw="Word of mouth"


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    1
    A Case Study of Corporate Marketing Strategy on Skin Care Product
    • School of Management International (MBA) /103/ Master
    • Author: Wan-Ting Chen   Advisor: Day-Yang Liu
    • It’s quite competitive of cosmetic industry in Taiwan. Customers have many choices from kinds of br…
    • Clicks: 664  Downloads: 1 
    • Full text public date 2017/06/18 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)

    2
    Fan-centric social media:The Xiaomi phenomenon in China

    3
    The Gap of Consumer Expectation and the Actual Consciousness and Word of Mouth Transmission Research—A Case Study of Germany PUMA
    • Graduate Institute of Management /93/ Master
    • Author: Lee-jen Wang   Advisor: Meng-yen Lin
    • Common people will often pass the introductions of relatives and friends before the consumer behavi…
    • Clicks: 728  Downloads: 0 
    • Full text public date This full text is not authorized to be published. (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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