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    The relevancy between regulatory focus and brand evaluation:Regulatory-focused consumers account of brand evaluation based on cases of globalization brands in IT industry
    • Graduate Institute of Management /95/ Master
    • Author: Su-O Chen Advisor: Cou-Chen Wu
    • Branding is a core competitive advantage for a globalize enterprise. Business operational mission i…
    • Clicks: 249Downloads: 0
    • Full text public date 2012/07/05 (Intranet public)
    • Full text public date This full text is not authorized to be published. (Internet public)
    • Full text public date This full text is not authorized to be published. (National library)
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