儲能系統研發策略探討- 以C 個案公司為例｜國立臺灣科技大學博碩士論文系統

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研究生：	陳俊立 Chun-Li Chen
論文名稱：	儲能系統研發策略探討- 以C 個案公司為例 Exploring Research and Development Strategies for Energy Storage Systems: A Case Study of Company C
指導教授：	陳俊男 Chun-Nan Chen 施劭儒 Shao-Ju Shih
口試委員:	王丞浩 Chen-Hao Wang
學位類別：	碩士 Master
系所名稱：	工程學院 - 高階科技研發碩士學位學程 Executive Master of Research and Development
論文出版年：	2023
畢業學年度：	111
語文別：	中文
論文頁數：	118
中文關鍵詞：	PESTLE 分析、五力分析、SWOT 分析、BCG 矩陣、TPLAN 策略
外文關鍵詞：	PESTLE analysis, Five Forces analysis, SWOT analysis, BCG matrix, TPLAN strategy
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本研究以C 個案公司為例，探討儲能系統市場的機會與挑戰，並提供相應的市場進入與研發策略。C 個案公司是一家專門生產製作高品質可靠度的客製化電子卡片及系統整合的企業，客製化商業模式為主要營運策略。受非核家園政策影響，主要客戶的需求發生變化，C 個案公司需尋求新的市場機會。本研究將運用PESTLE、五力分析、BCG、SWOT、TPLAN 等分析工具，評估外部環境、競爭環境、業務組合資源分配、內部優勢劣勢和策略規劃。研究結果揭示儲能系統市場的主要趨勢、競爭格局和客戶需求，確定C 個案公司在市場中的定位和潛在機會。並且評估C 個案公司的內部資源與能力，找出在儲能系統市場中的競爭優勢與劣勢。基於以上分析，最後將規劃C 個案公司三年的發展策略藍圖，以實現業務增長和競爭力提升。

This study uses Company C as a case study to explore the opportunities and challenges in the energy storage system market, and provides corresponding market entry and research and development strategies. Company C is a specialized enterprise that produces high-quality and reliable custom electronic cards and system integration, with a primary focus on a customized business model. Due to the impact of the non-nuclear home policy, there have been changes in the demands of its key customers, and Company C needs to seek new market opportunities.
This research applies analytical tools such as PESTLE analysis, Five Forces analysis, BCG matrix, SWOT analysis, and TPLAN to evaluate the external environment, competitive landscape, resource allocation in the business portfolio, internal strengths and weaknesses, and strategic planning. The research findings reveal the major trends, competitive dynamics, and customer demands in the energy storage system market, determining the positioning and potential opportunities for Company C in the market. Additionally, an assessment is conducted on Company C's internal resources and capabilities to identify its competitive advantages and disadvantages in the energy storage system market.
Based on the above analysis, a three-year development strategy blueprint is formulated for Company C to achieve business growth and enhance competitiveness.

摘 要 ........................................................................... I
ABSTRACT ....................................................................... II
目錄 ........................................................................... III
表目錄 .......................................................................... V
圖目錄 ......................................................................... VI
第一章、 緒論........................................................... 1
1-1. 研究背景與動機................................................... 1
1-2. 研究目的................................................................ 4
1-3. 研究範圍與對象.............................................. 5
1-4. 研究架構與方法................................................... 5
第二章、 產業分析與市場概述.................................................... 8
2-1. 儲能系統技術概述........................................................ 8
2-1-1. 儲能系統的定義與功能 ......................................... 9
2-1-2. 儲能系統的應用場景架構 ...................................................... 12
2-2. 儲能系統關鍵組件與供應鏈............................................ 27
2-2-1. 關鍵組件 ................................................... 27
2-2-2. 供應鏈(Supply Chain) ............................................. 32
2-3. 儲能系統市場概述........................................... 34
2-3-1. 市場經濟規模與成長趨勢 ......................................... 35
2-3-2. 市場驅動因素與挑戰 ......................................................... 38
2-3-3. 儲能系統成本分析模型 .................................................... 40
2-3-4. 儲能市場准入資格 ..................................................... 44
2-4. 儲能系統未來發展與趨勢.............................................. 48
第三章、 研究方法.......................................................... 51
3-1. PESTLE 分析 ................................................... 51
3-2. 五力分析............................................................... 52
3-3. SWOT 分析 ........................................................ 54
3-4. BCG 矩陣分析 ................................................ 55
3-5. T-Plan 策略技術藍圖 ............................................ 59
第四章、 研究分析................................................... 61
4-1. C 個案公司簡介 ......................................................... 61
4-1-1. 成立背景及業務範疇 ........................................ 61
4-1-2. 管理結構與運營模式 ......................................... 63
4-1-3. 設計理念 ....................................................... 64
4-1-4. 技術能力 ....................................................... 67
4-2. 策略與布局.............................................................. 70
4-2-1. PESTLE 分析結果 ............................................. 70
4-2-2. 五力分析結果 ........................................................ 77
4-2-3. SWOT 分析結果 ................................................... 82
4-2-4. BCG 產品組合與資源分配策略 ............................................. 91
4-3. 戰略與規劃-未來三年產品開發策略藍圖 .................................... 96
第五章、 結論、建議與研究限制............................................... 103
5-1. 結論............................................................... 104
5-2. 未來建議............................................................. 105
5-3. 研究限制................................................................... 105
參考文獻 ...................................................................... 107
                                

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全文公開日期 2033/07/24 (校外網路)
全文公開日期 2033/07/24 (國家圖書館：臺灣博碩士論文系統)

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