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研究生: 趙莉惠
Li-hui Chao
論文名稱: 策略型及操作型知識管理之導入及對組織績效的影響─以A公司為例
The presentation of strategic knowledge and operational knowledge-based management and its impact on organization performance - The Case Study of “A Company”
指導教授: 欒斌
Pin Luarn
口試委員: 吳宗成
Tzong-chen Wu
陳正綱
Cheng-kang Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 71
中文關鍵詞: SWOT矩陣圖平衡計分卡策略地圖策略型知識管理操作型知識管理
外文關鍵詞: SWOT analysis, balanced scorecards, strategic map, strategic knowledge management, operational knowledge management
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  • 學者彼得杜拉克(Drucker1995)預言知識將取代土地、勞動、資本及機器設備成為最重要的生產因素,無形資產將優於有形資產。而無形資產:知識來自於人。企業掌握人才,培養人才,才能掌握知識的創造;並將知識管理做好,才能將知識轉換為知識經濟,以提供企業組織持續的競爭優勢。為因應21世紀知識經濟的快速發展,唯有確實掌握企業組織核心知識的整合、分享與創新,才能達到企業的永續經營。
    本研究由文獻回顧與理論探討進行個案研究。而後對個案透過SWOT矩陣圖、平衡計分卡、策略地圖等分析,將策略型知識導入個案公司;再以結構化在職訓練、知識地圖繪製、專家黃頁建立、知識社群經營,導入操作型知識。最後分析個案公司導入策略型與操作型知識的前後差異,及其對組織績效的影響


    Peter Ferdinand Drucker (1995) had predicted that land, labor, capital and machine equipment will be replaced by knowledge as the most vital element for production, that is, the invisible capital, knowledge, is superior to the visible one. Knowledge is originating from mankind; only when enterprises manage its talents, and trained its employees, they can control the knowledge innovation. Furthermore, knowledge management can transform knowledge to knowledge economy, so as to provide enterprises with consistent advantage of competition. For the rapid development of knowledge economy in the 21st Century, the consistent development of enterprises needs the integration, sharing, and innovation of knowledge of enterprise organization.
    This report is a case study based on documentary review and theory research. Company A will perform strategic knowledge through SWOT matrix, balanced scorecards and strategic map; it will also perform operational knowledge through structuralizing of on-job training, knowledge map drawing, experts yellow page installing and knowledge community management. The final step is to analyze the presentation of strategic knowledge and operational knowledge-based management and its effect on organization performance

    論文摘要 Abstract 誌謝 目錄 圖目錄 表目錄 第1章 緒論 1.1 研究背景與動機 1.2 研究目的 1.3 研究範圍與限制 1.3.1 研究範圍 1.3.2 研究限制 1.4 研究方法與流程 1.5 個案研究法 第2章 文獻探討 2.1 策略定義 2.2 策略規劃與SWOT分析 2.3 策略地圖與平衡計分卡 2.4 知識、知識管理與組織績效 2.4.1 知識定義 2.4.2 知識管理 2.4.3 組織績效 2.5 策略型知識與操作型知識 2.6 知識螺旋 第3章 個案分析 3.1 化妝品產業市場分析 3.1.1 全球產業環境及現況 3.1.2 國內外化妝品產業發展趨勢 3.1.3 國內外化妝品產業競爭力分析 3.2 個案公司簡介 3.2.1 公司沿革 3.2.2 客戶主要銷售通路及產品 3.2.3 核心競爭能力 3.2.4 經營理念 3.3 個案公司之知識管理 3.3.1 個案公司知識管理導入前 3.3.2 個案公司知識管理之策略型知識導入 3.3.3 個案公司知識管理之操作型知識導入 3.3.4 策略型知識管理導入後 3.3.5 操作型知識管理導入後 第4章 研究結論與建議 4.1 知識管理研究結論 4.1.1 知識管理策略型知識研究結論 4.1.2 知識管理操作型知識研究結論 4.2 研究建議

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    三、網站部份
    1. SWOT、PEST與五力分析,
    http://cdnet.stpi.org.tw/techroom/analysis/pat_A025.htm
    2. SWOT分析與策略擬定(上), http://cdnet.stpi.org.tw/techroom/analysis/2008/pat_08_A029.htm
    3. SWOT分析與策略擬定(中), http://cdnet.stpi.org.tw/techroom/analysis/2008/pat_08_A032.htm
    4. SWOT分析與策略擬定(下), http://cdnet.stpi.org.tw/techroom/analysis/2008/pat_08_A033.htm
    5. 策略地圖與平衡計分卡, http://cdnet.stpi.narl.org.tw/techroom/analysis/pat_A077.htm
    6. Top 10 Management Tools of 2011, http://www.bain.com/publications/business-insights/management-tools-and-trends-2011.aspx
    7. 談策略與策略規劃的差異, http://cdnet.stpi.org.tw/techroom/analysis/pat_A076.htm
    8. 再談策略規劃流程與核心思維, http://cdnet.stpi.narl.org.tw/techroom/analysis/2013/pat_13_A005.htm
    9. The Balanced Scorecard and Performance Management, http://sopinion8ed.wordpress.com/2013/01/18/the-balanced-scorecard-and-performance-management/
    10. 知識螺旋,
    http://wiki.mbalib.com/zh-tw/%E7%9F%A5%E8%AF%86%E8%9E%BA%E6%97%8B

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