研究生: |
王維漢 Wei-Han Wang |
---|---|
論文名稱: |
文教產業數位學習系統導入個案研究 A Case Study on the E-Learning System Deployment in Cultural and Educational Industry |
指導教授: |
黃世禎
SUN-JEN HUANG |
口試委員: |
盧希鵬
HSI-PENG LU 紀佳芬 CHIA-FEN CHI |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 資訊管理系 Department of Information Management |
論文出版年: | 2011 |
畢業學年度: | 99 |
語文別: | 中文 |
論文頁數: | 111 |
中文關鍵詞: | 數位學習 、文教產業 、顧客關係管理 、關鍵成功因素 |
外文關鍵詞: | digital learning, culture and education industry, customer relationship management(CRM), critical success factors(CSF) |
相關次數: | 點閱:517 下載:0 |
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文教產業可視為在學校教育之外另一種教育體系或教學模式的延續。對有此需求的消費者而言,「學習」無疑就是其最重要的功能取向。文教產業屬於傳統產業,保有許多傳統的架構與經營方式,但隨時代的演進,除了強調也努力深耕顧客關係管理議題外,也需走向科技化與網路化,開拓出專屬於自身的數位學習模式。
本研究對於數位學習的定義是:「整合視訊學習與線上學習,以資訊科技與網際網路輔助的學習模式。」其中,視訊學習是透過視訊設備與相關系統進行,線上學習則是透過網際網路與相關裝置進行,兩者共用個案公司多年來搜集與彙整的龐大教育學習資源,可以各自獨立運作,也可以相輔相成。本研究專注於數位學習於文教產業中某個案公司的應用,而文教產業又可分為許多類別,領域也多所不同。過程中整合傳統學習模式與數位學習模式,結合發展成新的多元學習模式,讓消費客群在學習過程中可以有多樣的選擇。
本研究以文教產業中某個案公司為例,探討其所提供的數種主要學習模式,以及在不同發展階段中各個學習模式的經營與演進狀況。透過個案公司數位學習系統導入的研究分析,期望達成以下目的:研討文教產業之數位學習類型與模式、規劃與設計、推動與執行,並進行成效評估。
本研究也從學術理論探討數位學習系統的規劃面與架構面,深究在設計上可能考量到的問題點,進而建構出個案公司數位學習系統的整體模式。在研究最後,對整個系統發展過程做必要的分析,也對整體成果做一檢討,進而也簡單探索個案中不同消費客群的顧客關係管理方式與推動後之關鍵成功因素,以及對未來研究方向之建議。
Cultural and educational industry can be considered as an alternative educational sys-tem of traditional schools or a kind of continuation of the traditional teaching method. For the consumers who have demands in this industry, "learning" is undoubtedly the most im-portant function. Cultural and educational industry is essentially a format of traditional in-dustry that retains a lot of conventional structures and ways of management. However, in addition to emphasize the importance of customer relationship management, it is also nec-essary to pursue the integration of technology and internet, and eventually to open up a unique e-learning model.
In this study, e-learning (or digital learning) is defined as "a kind of learning model that integrates video learning and online learning with the assistance of technology and internet." Video learning is via video equipment and related systems, while online learning is through the internet and related devices. They can operate independently as well as complement each other, as they share a huge collection of learning resources that have been compiled by the case company for many years. This study focuses on the application of e-learning in a particular case company in cultural and educational industry, which can be divided into many different categories and fields. The process integrates traditional learning and e-learning models and develops into a new pluralistic learning model, so that customers can have a variety of choices in the learning process.
This study adapts a case company in cultural and educational industry as an example to explore its several major learning models, and the operation and evolution in different stages of development of each learning model. Through the research and analysis of a practical case, it is expected to achieve the following objectives: investigating different types and models of learning, planning and designing, promotion and implementation pro-vided by the case company, as well as evaluating the effectiveness of the application of e-learning.
Based on academic theories, this study explores the planning and structure of the e-learning system, investigates the possible problems in the process of design and imple-mentation, and eventually constructs a holistic e-learning system model in the case com-pany. Furthermore, this study analyzes the development of the whole system, reviews the overall outcome, and explores the methods of customer relationship management among different customer groups and the critical success factors. Finally, this study also provides suggestions for future research directions.
中文部份:
[1] 吳美美(2004),「數位學習現況與未來發展」,圖書館學與資訊科學,30(2),頁92-106。
[2] 吳聲毅(2008),「數位學習觀念與實作」,台北:學貫行銷。
[3] 李弘吉(2006),「台灣地區數位學習經營模式分析」,國立台灣科技大學企業管理研究所碩士論文。
[4] 林鴻文(2009),「網路教學平台企業之不同成長階段的經營策略與內部管理研究-以EL數位公司為例」,國立台灣科技大學管理研究所碩士論文。
[5] 孫春在,林珊如(2007),「網路合作學習:數位時代的互動學習環境、敎學與評量」,台北:心理。
[6] 徐新逸、施郁芬譯(2003),「多媒體敎學設計:數位學習與企業訓練(Multimedia-based instructional design)」,台北:高等教育文化。
[7] 張智凱(2007),「E-Learning 服務平台使用者接受度探討-以資訊技術訓練為例」,國立台灣科技大學管理研究所碩士論文。
[8] 郭慧中(2010),「國內外數位學習產業現狀與產值調查分析報告」,台北:資策會。
[9] 陳年興,楊錦潭(2006),「數位學習:理論與實務」,台北:博碩文化。
[10] 陳欣舜、蕭涵云(2003),「整合式學習」,數位學習最佳指引,台北:資策會教育訓練處。
[11] 陳昭珍(2003),「數位學習與數位圖書館」,書苑季刊56期,頁46-59。
[12] 陳苡任(2009),「數位學習中心關鍵成功因素探討」,國立台灣科技大學企業管理研究所博士論文。
[13] 黃玉珍(2005),「數位修練:20家導入e-Learning的成功企業現身說法」,台北:聯經。
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[16] 樂為良譯(2001),「e-Learning:提升個人競爭力、強化企業優勢的終極學習策略(e-Learning : strategies for delivering knowledge in the digital age)」,台北:麥格羅・希爾。
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英文部份:
[21] Donald Kirkpatrick (2006), “Evaluating Training Programs: The Four Levels,” Berrett Koehler Publishers.
[22] Hans Roes (2002), “e-learning and libraries current situation and strategic opportunities,” http://www.ub.uni-bielefeld.de/2002conf/lectures/Roes.ppt
[23] Liaw, Shu-Sheng (2008), “Investigating Students' Perceived Satisfaction, Behavioral Intention, and Effectiveness of E-learning: A Case Study of the Blackboard System,” Computer & Education, 51 (2), (September) 864-873.
[24] Liaw, Shu-Sheng (2009), “Impact of Media Richness and Flow on E-learning Technology Acceptance,” Computer & Education, 52 (3), (April) 599-607.
[25] Loidl, S. (2006), “Towards pervasive learning: WeLearn.Mobile. A CPS package viewer for handhelds.” Journal of Network and Computer Applications, 29(4), 277-293.
[26] Motiwalla, Luvai F. (2007), “Mobile Learning: A Framework and Evaluation,” Computer & Education, 49 (3), (April) 581-596.
[27] Neil McLean (2002), “Libraries and E-Learning: Organixational and echnical Interoperability,” http://www.oclc.org/research/publications/archive/mc lean_neil_20020308_rev.doc
[28] Pituch, Keenan A. and Yao-kuei Lee (2006), “The Influence of System Characteristics on E-learning Use,” Computer & Education, 47 (2), (September) 222-244.
[29] Rocaa, Juan Carlos, Chao-Min Chiub, and Francisco Jose Martinez (2006), “Understanding E-learning Continuance Intention: An Extension of the Technology Acceptance Model,” International Journal of Human-Computer Studies, 64 (8), (August) 683-696.
[30] Sun, Pei-Chen and Hsing K. Cheng (2007), “The Design of Instructional Multimedia in E-learning: A Media Richness Theory-based Approach,” Computer & Education, 49 (3), (November) 662-676.
[31] Sun, Pei-Chen, Ray J. Tsai, Glenn Finger, Yueh-Yang Chen, and Dowming Yeh (2008), “What Drives a Successful E-learning? An Empirical Investigation of the Critical Factors Influencing Learner Satisfaction,” Computer & Education, 50 (4), (May) 1183-1202.
[32] Zhanga, Dongsong, Lina Zhoua, Robert O. Briggsb, and Jay F. Nunamaker Jr. (2006), “Instructional Video in E-learning: Assessing the Impact of Interactive Video on Learning Effectiveness,” Information & Management, 43 (1), (January) 15-27.