針對研發技術前瞻規劃，提出新技術開發、市場分析、管理策略與策略佈局整合並結合技術藍圖；在東南亞市場裡，商用遊戲機市場面臨許多挑戰，尤其在這兩大方向，一、面對大陸低價廠商策略，與當地競爭產品使用更多豐富畫面特效，導致市場產品衰退。二、當地拷貝商橫行販售，利用畫面拷貝或者轉銷售問題。因此想結合技術面與市場面所提出針對兩大問題以技術策略防止方式，以強化市場產品競爭力。
針對大陸低價廠商策略，提出兩點方式，第一點採取在地化市場設計，針對市場文化與人文進行調整遊戲，由於當初設計遊戲鎖定市場台灣、中國大陸，因此與東南亞有差異，區隔產品與低價產品差異化，更貼近市場玩家需求，以在地化設計概念設計，第二點導入最新的繪圖API(Application Programming Interface)，使產品在畫面上呈現與整體效能提升超越其他市場競爭對手，並且充分利用多核心架構節省資源。當地拷貝商橫行販售，分成兩類型說明，第一點拷貝商拷貝原廠設計遊戲內容，第二點進貨由大陸市場低進貨轉銷售至東南亞，賺取中間差價並且擾亂市場，會採用ARM TEE(Advanced RISC Machine Trusted Execution Environment)最新防護機制設計與IOT LTE(Internet of Things Long Term Evolution)系統技術，ARM TEE 使用數位簽章方式保護，IOT LTE採用GSM(Global System for Mobile Communications)系統與電信商溝通定位功能嵌入式至於遊戲主機裡，和RFID(Radio Frequency Identification )植入PCB(Printed circuit board)裡功能，讓PCB方便於管理，與產品售後服務與追蹤更加方便。
新的市場在商用遊戲機正在蓬勃發展，須做好萬全準備才能迎接市場挑戰，雖然大家都看到落後國家市場技術門檻低，但面臨的許多小廠商惡性競爭，因此針對這兩點，使用這一些策略技術，解決當地市場產品問題，本研究也針對新技術運用到新生態鏈市場說明。

For the preliminary plan of research and development technology, we put forward to integrate strategy layout with new technology development, market analysis, management strategy, combined with technological roadmap.
In the Southeast Asian market, the arcade game market is facing many challenges, especially in these two directions：
The face of the low-cost strategy in China, and local competition products to use richer picture effects, which would decline the market product.
The problem is that pirates sell the copy screen or act as the middleman in the sales. In order to strengthen the market competitiveness of products, we would prevent these two problems by technical strategy which means to combine the technical and market aspects.
We put forward two solutions to the low-cost strategy in China. First, adopt the localization of the market design to adjust the game suit for the local market culture and humanities. Because the original design game lock to markets in Taiwan and China, there are differences with Southeast Asia in segmented products and low-priced products. And the local design concept will get closer to meet the market players’ demand. Second, import the latest graphics API(Application Programming Interface), so that the competition of existing screen and comprehensive efficiency will beyond other competitors and can make full use of core technologies to save resources. There are two ways to explain the local pirates. First, pirates copy the original game design from the original manufacturer. Second, the pirates earn the difference through the way of the purchase of goods from China to sell to Southeast Asia, which also disrupt the market. We will use the latest protection mechanism design ARM TEE(Advanced RISC Machine Trusted Execution Environment) that protecting by digital signature and system technology IOT LTE(Internet of Things Long Term Evolution)that using GSM(Global System for Mobile Communications) system with the telecommunications business positioning function embedded as the game host, and RFID(Radio Frequency Identification )implanted into PCB(Printed circuit board) function, so that PCB is easy to manage, and product after-sales service and tracking is more convenient.
The arcade game are booming in the new markets, we must to be well prepared to meet the market challenges. Although those undeveloped country have lower threshold in technology, many small manufacturers face vicious competition. Aimed at these two kinds of situation, we use the above strategies to solve the product problems in local market. This study also describes the new technology applied to the new ecological chain market.

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