企業以慈善公益的方式投入社會參與，已行之有年，但很多企業在資金挹注後，猶如投石入海，很難看到具體成效。最近這幾年來明顯的轉變是，很多企業關注社會議題時，會想要以「新主題」或「創新解決方案」來呈現。CSR獎項在評比企業的社會參與度時，已跳脫只比金錢或捐助物資多寡的階段，而是希望將有更創新的方式納入，並推及到利害關係人，回應至企業本身發展的核心業務。
本研究發現位於新竹縣竹北市的六家國小，是竹北的第一座國民小學有著百年歷史，學生人數曾流失到瀕臨滅校的危機，經由校長引進企業資源的投入，15年後的六家國小，不但沒有滅校，反而學生人數節節高升，甚至有上百位學生擠不進來，到底是什麼原因讓百年老校再現春天?本研究希望從六家國小的個案中，透過客觀的數據分析及與領導人的對話訪談中，找出其關鍵因素，提供企業界在選擇新的CSR議題可參考，也提供學校在與企業合作，在執行時該如何配合會有較佳成效，給予建議與參考。

Enterprises have been involved in social participation through charity and public welfare for many years. However, many enterprises are like throwing stones into the sea after pouring funds, and it is difficult to see concrete results. An obvious change in recent years is that many companies want to try "new themes" or "innovative solutions" when they focus on social issues. When evaluating the social participation of enterprises, CSR awards have already jumped out of the stage of donating materials and money, and hoped that there will be more innovative ways to include them and extend them to stakeholders, responding to the core business of the enterprise itself.
This study found that the LIUJIA elementary school located in Zhubei City, Hsinchu County were the first elementary schools in Zhubei with a history of a hundred years. The number of students was lost to the point of being on the verge of extinction. With the investment of corporate resources introduced by the principal, 15 years later Not only did the LIUJIA elementary school not destroy the school, but the number of students continued to increase, and even hundreds of students could not get in. What is the reason for the reappearance of the century-old school? Through objective data analysis and interviews with leaders, we can find out the key factors, provide the business community with a reference when choosing new CSR topics, and also provide schools with enterprises, how to cooperate in implementation will be better Suggestions and references are given.

1.Asante Boadi, E., He, Z., Bosompem, J., Opata, C. N., & Boadi, E. K. (2020). Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes. The Service Industries Journal, 40(9-10), 611-632.

2.Elkington, J. (JUNE 25, 2018). 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It. Harvard Business Review.

3.Elkinjton, J. (Autumn 1998). Partnerships from Cannibals with Forks: The Triple Bottom line of 21 st=Century Business ENVIRONMENTAL QUALITY MANAGEMENT, 15.

4.Jeet, V., Aspal, P. K., & Nazneen, A. (2020). Study of models of corporate social responsibility and sustainable development. International Journal of technology management & sustainable development, 19(3), 317-334.

5.Lee, S. Y., Kim, Y., & Kim, Y. (2020). The co-creation of social value: what matters for public participation in corporate social responsibility campaigns. Journal of Public Relations Research, 32(5-6), 198-221.

6.Prakash, C., Chandra, S., & Chandrashekar, H. (2021). The Role of Corporate Social Responsibility in Job Satisfaction and Effectiveness of Primary School Teachers. IUP Journal of Organizational Behavior, 20(1), 38-51.

7.Štreimikienė, D., & Ahmed, R. R. (2021). Corporate social responsibility and brand management: evidence from Carroll’s pyramid and triple bottom line approaches. Technological and Economic Development of Economy, 27(4), 852-875.

8.吳慧玲. (2011). 淺談我國企業社會責任相關規範及推動情形. 證券暨期貨月刊, 第二十九卷 第八期, 17.

9.胡憲倫＊、許家偉＊＊、蒲彥穎＊＊＊. (2006 年 11 月). 策略的企業社會責任：企業永續發展的新課題. 應用倫理研究通訊, 40, 37-50.

10.教育部編印. (2021.08). 各教育階段學生數預測報告(110~125學年度).

11.彭瑞金與編纂單位. (2019.08). 新修竹北市志 下冊. 新竹縣竹北市公所.

12.上銀科技永續報告書(2021)