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Author: 董家翎
Tung Chia Ling
Thesis Title: 行動移位照護輔具產業商業模式之探討 -以A醫療企業為例
The Business Model of Patient Transfer and Assistive Device Industry ─ The Case of A Corporation
Advisor: 盧希鵬
Hsi-Peng Lu
羅天一
Tain-Yi Luor
Committee: 黃世禎
Sun-Jen Huang
羅天一
Tain-Yi Luor
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2018
Graduation Academic Year: 106
Language: 中文
Pages: 74
Keywords (in Chinese): 長期照護輔具安全行動商業模式高齡社會
Keywords (in other languages): Long-term care, Assistive device, Safe patient handling and movement, Business model, Aged society
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  • 臺灣將進入高齡社會,人口結構迅速改變,家戶人數持續減少,勞動比例下降, 提升家庭照護能力與機構照護能力以回應老化人口的照護需求是整個社會的課題。台 灣朝著引進歐美國家的照護技術與輔助科技,並在學術界與週邊產業帶動下,逐步投 入輔助科技與研發生產,以促使照護方式的演進與改變。在台灣創立已經38年之某A 醫療企業,歷經近39年代理國際品牌醫療器材,於1996年轉型,以多年從事醫療保健 之專業經驗,進入了居家照護、長期照護及安寧照護的領域。行動移位輔具在失能照 護環境中就像一般家庭的桌椅一樣,在照護家庭與機構中不可或缺,世界先進國家也 已發展超過百年,在台灣輔具產業包含產品研發設計、製造、銷售,供應照護機構、 輔具租賃、居家照護個人購置與外銷。行動移位輔助科技與其他類型商品不同之處在 於「保護人的安全、提升行為能力」,輔具產業商業模式與市場需求之間存在著「人」 與「適用性」的變因。本研究為質化研究並透過訪談及資料整理、歸納,探討行動移 位輔具產業之商業模式,並且針對同產業之商業模式進行分析。本研究結果發現,消 費者在購買行動移位輔具之前,需要先瞭解高齡老化之過程與失能照護之相關知識。 本研究提出的建議包括:一、建立一站式服務;二、提供選項式產品組合;三、提升 產品之細緻度與獨特性;四、進行市場教育;五、建立知識與產品的連結性;六、拓 展網路客群。提供產業各類型業者開展銀髮長照商機之參考。


    Taiwan is becoming the aged society, in which the population structure changes rapidly, number of households keeps decreasing, and labor force is shrinking. To respond to the care needs for the aging population, improving the ability of home care and institutions is a crucial issue for the whole society. With European and American countries’ caring skills and assistive technology introduced in Taiwan, as well as the promotion of academia and related industries, Taiwan gradually invests more resources in assistive technology, research and development and production, which leads to evolution and changes of caring methods. A medical corporation has been established in Taiwan for 39 years and has been the distributor of several global brands for about 30 years. The corporation went through enterprise transformation in 1996, when the company changed to the fields of home care, long-term care and hospice care based on its professional experience for years in health care. In a disability care environment, patient transfer device is so indispensable for families and institutions that it is as important as the table and desk for an ordinary household. In developed countries, patient transfer device had developed for over one hundred years. Taiwan’s assistive device industry, on the other hand, includes product design, manufacture and sale in order to support care institutions, rental service, and individual purchase for home care and export trade. What differentiate patient transfer assistive technology and other products are the features of “safety protection and the increase of patient’s ability.” There are factors of “people” and “applicability” when it comes to the business model of assistive device industry and market needs. This qualitative research explores the business model of patient transfer and assistive device industry by means of interview and the organization of material, in which I analyze the business model of the industry. The research discovers that customers have to understand the related background knowledge of aging process and disability care before purchasing assistive devices. I propose six suggestions, including: first,
    II
    building up one-stop services. Second, offering optional product package. Third, elevating the delicacy and uniqueness of products. Forth, providing market education. Fifth, creating the connection between knowledge and products. Sixth, expanding customer group on the Internet. Based on the proposals, I hope this research could further be a reference resource to every business that would like to launch its career in long-term care.

    摘要 .................................................................................................................................................................. I ABSTRACT ................................................................................................................................................... II 致謝 ............................................................................................................................................................... IV 目錄 .................................................................................................................................................................V 圖目錄 ........................................................................................................................................................ VII 表目錄 ....................................................................................................................................................... VIII 第一章、 緒論.....................................................................................................................................9 * 1.1  研究背景 ................................................................................................................... 9 
 * 1.2  研究動機 ................................................................................................................. 10 
 * 1.3  研究目的 ................................................................................................................. 11 
 * 1.4  研究架構 ................................................................................................................. 12 
 * 1.5  研究限制與範圍 ..................................................................................................... 14 
 第二章、 文獻探討 ........................................................................................................................ 15 * 2.1  高齡社會 ................................................................................................................. 16 
 * 2.2  行動移位輔具 ......................................................................................................... 17 
 * 2.3  商業模式 ................................................................................................................. 18 
 * 2.4  文獻小結 ................................................................................................................. 21 
 第三章、 研究方法 ........................................................................................................................ 22 V * 3.1  研究架構之確立 ..................................................................................................... 22 
 * 3.2  研究方法及研究模型 ............................................................................................. 23 
 * 3.3  研究對象 ................................................................................................................. 26 
 * 3.4  訪談過程與訪談大綱 ............................................................................................. 27 
 第四章、 結果分析結果............................................................................................................... 29 * 4.1  商業模式 ................................................................................................................. 29 
 * 4.2  行動移位輔具需求者訪談結果 ............................................................................. 35 
 * 4.3  歸納訪談結果 ......................................................................................................... 40 
 第五章、 結論與建議 ................................................................................................................... 44 * 5.1  結論 ......................................................................................................................... 44 
 * 5.2  建議 ......................................................................................................................... 45 
 參考文獻..................................................................................................................................................... 47 附錄一:訪談大綱.................................................................................................................................. 50 附錄二:訪談逐字稿 ............................................................................................................................. 52

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    網路部分
    1. CNS 15390 國家輔具分類標準, https://repat.sfaa.gov.tw/cns/inside_01.asp
    2. 中華行動安全照護協會, http://www.cspha.org.tw/
    3. 外 交 部 NGO 國 際 事 務 會 , http://www.taiwanngo.tw/files/13-1000-9962- 1.php?Lang=zh-twNGO
    4. 衛福部資料庫, https://repat.sfaa.gov.tw/07product/pro_a_list.asp
    5. 國家發展委員會,https://www.ndc.gov.tw/Content_List.aspx?n=84223C65B6F94D72

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