電子商務在全球已經成為了新一代的顯學，其中市場發展的最快的莫屬線上網路購物市場，在台灣，在2000~2004年為網路購物市場萌芽期，由於整體物流與金流尚不完備，Sunday公司設立初期以買斷庫存的方式經營，在靈活的選品策略與嚴控庫存下，獲得不錯的成績，隨著2004年起台灣整體金物流體系逐漸成熟，在市場的爆發式成長下，訂單量也隨之大增，但同時也逐漸無法負擔龐大的庫存與營運成本。
本個案包含討論消費者在消費時對於網購平台選擇上可能考量的因素與為起點討論價值鏈，並藉由簡介商品買斷，供應商「四直」，倉儲自建與第三方物流的模式，瞭解供應鏈管理相關管理知識，同時觀察如何在公司爆發性成長時期，透過設立策略性流程規劃組織，讓功能性組織的變革抗拒與阻力降到最低與保持組織敏捷度來配合外部需要，最後讓讀者思考公司在如何進行物流策略應考量的因子，與在產業價值鏈上的定位，此外亦請讀者針對網路購物與實體零售業之未來做思考，協助描繪網路公司未來的走向。
在本個案中相關管理理論為電子商務價值鏈、供應鏈、物流策略規劃與組織管理。

E-commerce has become a prominent subject in the global economy. Internet online shopping is one of the applications that has received a lot of attention and market growth. 2000 to 2004 was the startup period of online shopping in Taiwan. Due to the immature system of logistic and cash flow integration for online transaction, Sunday ran it business by stocking inventory and direct buyout in its early stage of business operation. Sunday made a remarkable performance through its strategic product selection and inventory monitoring system. As the logistic and cash flow integration matured in 2004, the market had a booming growth.At the same time of increasing in sales orders, the issues of inventory and operating cost management were also taking place. Sunday launched its new marketing strategy by implementing the “Four Verticals” in 2005 with the intention to pass the cost of delivery and shipment processing tasks to the suppliers. It has been a great success working with solid and reputable suppliers. The monthly revenue reached 500 millions NT Dollars during this period of time.

This case study includes the discussion of consumer buying criteria when it comes to choosing an e-commerce platform and in depth discussion of value chain. Through the introduction of product buyout, Four kinds of supplier delivery, physical inventory, and 3rd party logistic strategy, the concept of supply chain management and related knowledge in business administration will be studied and analyzed. When business is experiencing growth, how to monitor and establish strategic workflow organization, and make functional organization capable of handling changes and resistance.When it comes to externality, how to coordinate and maintain business integrity to meet the demands. At last, what are the critical factors when implementing logistic strategy for a business and its value chain positioning in the industry. What is left for the readers to think about is the future of e-commerce and physical storefront retailers. How can strength of each business model be applied to create a blueprint for Internet company.

In this case study, the management theories are based on e-commerce value chain, supply chain, logistic strategic planning, and organization management.

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