研究生: |
江金龍 Chin-Lung Chiang |
---|---|
論文名稱: |
是陷阱還是危機入市--以LED應用市場的個案為例 Is a trap or a crisis entering the market-- as an example for taking the case of the LED application market |
指導教授: |
林義貴
Yi-Kuei Lin 曹譽鐘 Yu-Chung Tsao |
口試委員: |
紀佳芬
Chia-Fen Chi 吳泓怡 Hung-Yi Wu |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2019 |
畢業學年度: | 107 |
語文別: | 中文 |
論文頁數: | 51 |
中文關鍵詞: | 資源拼湊理論 、新事業發展理論 、資源基礎理論 、供應鏈管理 |
外文關鍵詞: | Resources Bricolage Theory, New Business Development, Resource-Based Theory, Supply Chain Management |
相關次數: | 點閱:372 下載:0 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
個案公司為全球型電子零件供應商,營運至目前階段,公司若要再度擴展向前一步,主事者思考公司未來發展方向,所面臨的機會與挑戰。此時正站在抉擇的分岔口。本個案所要探討身為全球型電子零件供應商,當公司所代理之重要產品線有代理權異動,而為了因應全球產業市場的快速變化,公司內部是否在本質上需要因應市場現況而做適當的內部資源調整。同時面對陌生的新市場,是否應立即大張旗鼓挺進或是更謹慎評估,然而獨家代理權逝去,進而另尋新供應商。在評估優良供應商的方面,那些因素是評估重點。是否應該有更具體、有效率的做法。
In order for companies to maintain and grow their business in such competitive and fast pace electronics industries environment, a constant change will be required. Therefore, company’s owners will always face with never ending challenges and opportunities. In today case study, we would like to dive deeper on what global distributor can do to keep up with this ever-changing industry. Also, what are some of the key points that consumer will consider/decide which distributor to go too. Below are some of the key points that one can look into;
-Appropriate internal resources adjustment to better suit the rapid ever-changing environment.
-To consider other franchise line that is more suitable for current situation
-In order touch base on new and unfamiliar market, intensive market research would be a option to better understand the market situation
1. Baker, T., & Nelson, R. E. (2005). Creating Something From Nothing: Resource Construction Through Entrepreneurial Bricolage. Administrative Science Quarterly,
2. Dickson, G. W. “An analysis of vender selection systems and decisions” Journal of Purchasing.
3. Robert, E. B. and Berry, C. A. (1985) “Entering New Business Selecting Strategies for Success ” Sloan Management Review.
4. Weber, C. A., Current, J. R. and Benton, W. C., “Vender Selection criteria and methods” European Journal of Operational Research.
5. Wernerfelt, B. (1984), 〝A resource--based view of the Firm.〞Strategic Management Journal.