共享單車是因為科技及社會發展下所形成的新型態商業模式，共享型態的商業活動能夠在社會發展，取決於社會互信的建立，當大眾願意分享資源，共享經濟下的商業模式才有發展及生存的空間。缺乏信任，難以發展共享經濟。
信任是作為一個社會的重要資本，對於社會關係的發展是不可或缺的，研究將發展已久的信任理論，延伸至新型態的共享單車系統，並透過結構方程模型進行消費者行為分析。期望了解企業從事慈善活動對共享單車的體驗會產生何種影響。有關信任的理論已相當完整，希望藉由理論瞭解並且提升共享系統、共享單車的使用體驗。
本研究參考Liang, et al. (2018)，共享單車與用戶主觀幸福感：中國的實證研究，除了決定實用價值、社會價值、環境保護為影響信任之變數，更進一步加入資訊透明度與使用意圖，並將信任做更深入分析，將信任分為認知信任、情感信任及慈善信任，建立模型來分析。本研究目的在於瞭解共享單車業者體驗下，哪些因素會顯著影響大眾使用共享單車的信任態度及使用意圖。研究結果表明：（1）感知價值中的實用價值及社會價值，透過慈善信任對大眾的使用意圖產生正向影響，其中以實用價值影響為最大，其次是社會價值。（2）環境保護意識會透過慈善信任對大眾的使用意圖產生正向影響。（3）資訊透明度對大眾的認知信任有正向影響。（4）資訊透明度對大眾的情感信任有正向影響。此外，我們還討論了相關的改善方法，以提高人們對這種交通方式的參與度。

Shared bicycles have emerged as a novel business model stemming from technological and societal developments. The success of this sharing economy model is intricately tied to the establishment of social trust, as it flourishes when people are willing to share resources. In societies lacking trust, the growth of the sharing economy is hindered.
Trust functions as a crucial asset for any society, playing an indispensable role in the development of social relationships. This study extends well-established trust theories to the innovative context of shared bicycle systems, employing a structural equation model to analyze consumer behavior. The goal is to comprehend the impact of corporate involvement in charitable activities on users' experiences with shared bicycles. Given the substantial foundation of existing trust theories, it is hoped that this research can enhance the overall user experience within shared systems and with shared bicycles.
The study draws upon the research of Liang et al. (2018) titled "Bike sharing and users' subjective well-being: An empirical study in China." Determining influential variables, the study constructs a model for analysis. Its purpose is to discern which factors significantly influence the general public's attitudes of trust and intention to use shared bicycles in the context of shared bicycle experiences. Study findings indicate that: (1) Perceived utilitarian and social values positively influence the public's intent to use shared bicycles through benevolent trust, with utilitarian value yielding the greatest impact followed by social value; (2) Environmental awareness positively impacts the public's intent to use shared bicycles through benevolent trust; (3) Information transparency has a positive impact on the public's cognitive trust; (4) Information transparency also positively affects the public's emotional trust. Furthermore, the study delves into relevant improvement strategies to enhance people's engagement with this mode of transportation.

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