面對雙親因癌症及腎臟病相繼離世的悲痛，以及自身從小就經常過敏的困擾，葛望平董事長決定將原本代理美妝美髮時尚產品的歐萊德公司，轉向「綠色有機」的髮妝產品市場，秉持純淨、自然、環保與善待地球的理念。為了保護人類遠離有害化學成份，他將「綠色、永續、創新」作為公司的核心價值，關注社會與環境議題，提供全綠的永續生活方案，並創造多層面的綠色循環經濟價值。
全球永續發展目標的提出，使減碳和淨零成為企業面臨的重要挑戰。歐萊德公司在2006年便開始綠色轉型，將原本的時尚信仰轉化為綠色信仰，並朝全面綠色轉型邁進。在確立品牌發展方向後，歐萊德專注於研發對人體無害、環保友善的產品，並負起對社會的責任。品牌名O'right象徵璀璨的地球，呼籲保護自然，並代表「all right」，期許萬事順利，同時呼籲地球公民共同守護地球。
本論文探討台灣綠色美髮品牌歐萊德如何成功實踐綠色轉型，以 "造福人類、社會和地球" 為理念，成為屢獲殊榮的企業。在資源有限的情況下，歐萊德將環保理念貫穿整個產品創新設計、生產、包裝和行銷過程的綠色管理，並在國際上贏得多個大獎和殊榮，展現了MIT品牌的全球影響力。
2020年新冠肺炎疫情帶來了對人類與自然生態關係失衡的反思。在這個背景下，個人和企業都需要攜手合作，共同創造綠色影響力及社會責任的付出，並努力防止氣候變化帶來的噩夢和災難影響後代。這也是環境、社會和公司治理（ESG）議題受到全球企業重視的主要原因之一。
本論文除了介紹歐萊德的綠色轉型背景和過程，還提供了教學建議和板書規劃等資訊。這篇個案論文作為一個綠色經營的實例分析，可供相關產業和企業參考，以推動永續發展、綠色轉型和實現核心價值，進而創造綠色影響力。

Facing the sorrow of losing both parents to cancer and being troubled by frequent allergies since childhood, Chairman Steven Ko decided to transform the O'right company, originally an agent for beauty and hair fashion products, towards the "green and organic" hair care product market, embracing the principles of purity, naturalness, environmental protection, and treating the Earth kindly. To protect humanity from harmful chemicals, he established "green, sustainable, and innovative" as the company's core values, addressing social and environmental issues, offering comprehensive green sustainable lifestyle solutions, and creating multi-dimensional green circular economic value.
The introduction of global sustainable development goals has made carbon reduction and net-zero essential challenges for businesses. O'right began its green transformation in 2006, converting its original fashion beliefs into green beliefs and moving towards comprehensive green transformation. Upon establishing its brand development direction, O'right focused on developing harmless and eco-friendly products for the human body while taking up its social responsibilities. The brand name O'right symbolizes a dazzling Earth, appealing for the protection of nature, and representing "all right," wishing for smooth sailing and calling on Earth's citizens to protect the planet together.
This paper explores how the Taiwanese green hair care brand O'right successfully implemented green transformation, adopting the philosophy of "benefiting humanity, society, and the Earth," and becoming an award-winning enterprise. With limited resources, O'right incorporated environmental principles throughout its green management of product innovation, design, production, packaging, and marketing, winning numerous international awards and accolades, demonstrating the global influence of the MIT brand.
The 2020 COVID-19 pandemic prompted reflection on the imbalance between human and natural ecosystems. Against this backdrop, both individuals and businesses need to work together to create green impact and fulfill social responsibility while striving to prevent the nightmares and disasters of climate change from affecting future generations. This is also one of the main reasons for the global focus on environmental, social, and corporate governance (ESG) issues.
In addition to introducing O'right's green transformation background and process, this paper provides teaching suggestions and board planning information. Serving as a case study of green management, this paper can be referenced by related industries and businesses to promote sustainable development, green transformation, and the realization of core values, ultimately creating a green impact and supporting ESG issues.

中文文獻
1.《從沙龍到聯合國：歐萊德創辦人葛望平的綠色模式》，天下文化出版

英文文獻
1. Braungart, M., & McDonough, W. (2009). Cradle to cradle. Random House.

網路資料
1. 歐萊德官方網站
https://www.oright.inc/tw/about/2
2. 歐萊德 CSR企業責任報告書
https://www.oright.inc/tw/sustainability/index
3. It's O'right 電子刊
https://www.oright.inc/blog/w/archives/4890
4. 臺灣搖籃到搖籃平台
http://www.c2cplatform.tw/index.php