在電子商務產業發展上，跨境的電子商務是一種全新的交易模式，帶動著市場的快速變化、以及消費者品牌忠誠度大幅降低，面對這樣的產業環境，也造成跨境電商公司在人力資源發展上面臨極大的困局。而面對這樣的挑戰與狀況，跨境電商開始思索如何透過人才管理與發展，為自身企業培養出足以擔負重任之管理人才，進而提升組織競爭力。

而在人才管理與發展的範疇當中，儲備幹部培訓計畫算是極為經典的人才培育手法，在台灣實施儲備幹部培訓計畫(Management Associate Program)的始祖花旗銀行，從開始推行迄今已歷時近40年之久，其培訓之成果令人驚艷，時至今日不僅各大金融機構均各有自己的儲備幹部培訓計畫，連科技產業及流通連鎖業都已逐步建立起自己的儲備幹部培訓計畫。在此研究背景下，本研究將以跨境電商為出發點，針對儲備幹部培訓計畫運用在跨境電商公司作全面性的分析與探討，期望找出跨境電商公司在人才管理與發展上將來可能的應用與發展方向。

本研究以跨境電商A公司為研究個案，希望藉由分析A公司實際運作儲備幹部培訓計畫，發掘出儲備幹部培訓計畫在跨境電商公司上可運作的培訓架構、執行操作模式與效用，最後歸納出對跨境電商公司而言，儲備幹部培訓計畫能為其發揮的人才管理功效與其後可發展的人才養成模式，作為台灣往後跨境電商公司在實施儲備幹部培訓計畫時的參考。

Cross-border E-commerce may be considered as a brand new trading pattern in the process of E-commerce development; it actuates rapid changes of the market and significant decrease of consumers’ brand loyalty. As a result, human resource development in Cross-border E-commerce companies might be facing major difficulties. Under the tough circumstances, the managements of Cross-border E-commerce companies start to focus on maximizing the effectiveness of talent management and development for cultivating important and core management of the companies.

In the category of talent management and development, Management Associate Program is the most typical method used to fulfill it. CitiBank is the first to implement Management Associate Program in Taiwan; it has been carried out for almost 40 years and the result is tremendous. The paper is going to critical evaluate and further analyze how Management Associate Program can be used and developed for Cross-border E-commerce companies.

This is a case study of Management Associate Program in Cross-border E-commerce company – A. The aim of this study is to discover the possible trainging structure, execution modality and effectiveness of Management Associate Program in Cross-border E-commerce companies. In the end, the paper is going to be concluded that Management Associate Program may be used effectively, and become a possible talent developemnt modality for Cross-border E-commerce companies. The paper could be of calue to other Cross-border E-commerce companies in Taiwan when implementing Management Associate Program.

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