在全球化競爭激烈、顧客需求變動、產品生命週期縮短及產業科技快速發展等影響下，企業面臨的競爭環境呈現動盪不穩定的狀態。企業必須更有效率地運用其資源提供客製化的產品給顧客，並能以及時、高品質、低成本的情況下交貨。因此，近幾年來大量客製化的理論和研究開始蓬勃發展。

大量客製化（Mass Customization）的生產觀念強調藉由彈性製程及高效率的物流，以合理的價格來提供顧客客製化的產品及服務。而此觀念在高流行性產品中顯得特別重要，例如行動產業。本研究所作的是國內手機產業導入大量客製化的探討，在模組化設計、延遲理論與供應鏈管理等相關理論基礎下，提出一個新的企業經營模式，以期達成促進企業生產運作的效率和效能與強化企業競爭力。

The competitive environment becomes more and more unstable and dynamic in the interaction of fast growing global competition, larger demand variability, shorter product life cycle, and fast evolving information technology, etc. Business has to be more effectively using its resources to provide customized products for customers and more efficiently to deliver those products in timely, high quality and low cost conditions. The theory of mass customization thus is developed and studied in recent years.

Mass customization emphasizes on flexible process design, efficient logistic flow, so as to provide customized product and service in reasonable cost to customers. It is exceptionally important in highly fashionable products such as mobile industry. In this research, the feasibility of applying mass customization theory in local mobile industry is studied. A business model is proposed based on the theories of modular design, postponement strategy and supply chain management. The model should increase the effectiveness and efficiency of production operations and strengthen business competitiveness.

英文部分
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