本論文採用教學式個案撰寫法。
讀者可從個案內容學習到：17 LIVE 互動影音串流平台從台灣小公司蛻變為全球性 17LIVE 集團所經歷的重要事件和情境，以及面臨核心業務(打賞直播)的高端簽約主播和高端用戶之營收貢獻漸趨飽和、競爭對手藉由獲取自然用戶(非簽約主播)而快速成長等挑戰。
讀者可從教學手冊學習到：以 SWOT 分析(SWOT Analysis)、安索夫矩陣(Ansoff Matrix)、模仿創新觀點之理論做為思考架構並輔助擬定/調整企業發展策略，有助日後碰到與個案內容類似議題時，得以類推思考，找出解決方案。

This thesis adopts teaching-style case writing method. Readers can learn from the content of the case: 17 LIVE interactive video streaming platform has transformed from a small Taiwanese small company to a global 17LIVE Group and the important events and situations it experienced during such transformation as well as the issues it is facing such as the need of the high-end users in 17LIVE’s core business ( live streaming for donation) is becoming saturated, and competitors are growing fast by obtaining mass organic users (non-contractual streamers).
Readers can learn from the teaching manual: The theories of SWOT Analysis, Ansoff Matrix ,viewpoints of Simulating Innovation as a framework for thinking as assistance to formulate /adjust the business development strategies, all of which may help readers think by analogy and find a solution when readers encounter similar issues as learned from the case in this thesis.

【參考資料 1】Mob 研究院<2020 中国直播行业 风云洞察>
https://cbndata.com/report/2272/detail?isReading=report&page=1
【參考資料 2】維基百科<強弱危機分析> https://zh.wikipedia.org/zhtw/%E5%BC%B7%E5%BC%B1%E5%8D%B1%E6%A9%9F%E5%88%86%E6%9E
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【參考資料 3】哈佛商業評論 2017 年 3 月號<在不確定年代追求聰明成長>
https://www.hbrtaiwan.com/article_content_AR0006812.html
【參考資料 4】哈佛商業評論-全球繁體中文版 2010 年 4 月號(我是無國界人才)<模仿比創新更有價值>
https://www.hbrtaiwan.com/article_content_AR0001386.html
【參考資料 5】哈佛商業評論-全球繁體中文版 2020/8/14【HBR 導師講座】<中小企業如何透過動態競爭，從模仿走向創新？>
https://www.hbrtaiwan.com/article_content_AR0009885.htm