5G通信時代，在開放性基地台O-RAN聯盟（Open Radio Access Network Alliance）提倡下，各家科技大廠研發5G COTS (Commercial Off-The-Shelf)商用現貨(白牌)基地台，面臨眾多技術缺口，個案公司研發能力是否可以順利銜接，產品應該如何定位，策略應該如何進行，才能在商用現貨基地台的領域中異軍突起，獲得電信商的青睞?
本論文以PEST與五力分析掃描5G企業專網(Private Network)服務所帶來的商機，輔以SWOT分析工具產出分析基於公司優劣勢的各種策略，經由技術成熟度曲線工具來了解5G企業專網發展的趨勢，結合波士頓BCG矩陣來找出產品線未來走向及關鍵晶片技術所需的戰略資源。
最後以T-Plan運用公司內外部資源，突破技術缺口，給予個案公司建議在短、中、長期研發與投資策略方向。

In the era of 5G communication, under the promotion of the Open Radio Access Network Alliance (Open Radio Access Network Alliance), major technology companies have developed 5G COTS (Commercial Off-The-Shelf) commercial off-the-shelf (white label) base stations. Technical gaps, whether the R&D capabilities of the individual companies can be smoothly connected, how should the products be positioned, and how should the strategy be carried out, in order to emerge as a force in the field of commercial off-the-shelf base stations and gain the favor of telecom operators?
This paper uses PEST and five forces analysis to scan the business opportunities brought by 5G enterprise private network (Private Network) services, supplemented by SWOT analysis tools to analyze various strategies based on the company's strengths and weaknesses, and use the technology maturity curve tool to understand 5G enterprises. The development trend of the private network, combined with the Boston BCG matrix, to find out the future trend of the product line and the strategic resources required for key chip technologies.
Finally, T-Plan uses the company's internal and external resources to break through the technical gap, and gives the case company advice on short, medium and long-term R&D and investment strategies.

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