研究生: |
蔡崇仁 Chung-Jen Tsai |
---|---|
論文名稱: |
台灣設備業公司營運BU化之優缺點及策略研究-以C公司為例 Researching on the pros / cons and strategies of Taiwan equipment company's business unit; A case study of C company |
指導教授: |
周碩彥
Shuo-Yan Chou |
口試委員: |
喩奉天
Vincent F.Yu 郭伯勳 Po-Hsun Kuo |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 51 |
中文關鍵詞: | BCG矩陣 、SWOT 、5力分析 、創業家精神 、商業模式 、公司治理 |
外文關鍵詞: | BCG matrix, SWOT, Porter five forces analysis, entrepreneurial spirit, business model, corporate governance |
相關次數: | 點閱:813 下載:0 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
台灣中小企業發展及成長BU化己漸漸成為企業組織變革蛻變為國際性大型的方式,但由於台灣民情及中小企業習性,原BU化的初始精神(專注行業,充分授權及專業分工)卻造成穀倉效應(互相競爭,各事其主,BU利益優先)造成公司內部分化也壓縮不少其他成長空間,希望透過此此個案公司討論分析Bu化的優缺點及總公司管理推動方式的調整能使公司下更有競爭力並蛻變為國際化企業
台灣環境深受日本統治時期(1895-1945)經濟,教育,科學影響,尤其於二次戰後中小企業經營模式及創業家精神造就台灣經濟起飛蓬勃發展,而後續發展也因為台灣與中國大陸同文同種台灣中小企業大規模到中國大陸發展,同時中國大陸經濟改革開放,快速發展也造就了非常多中國大陸國際級大企業!本論文個案也同步比較日商(松下Pansonic)及陸商(海爾Haier)成立事業部及因應內部狀況及外部改變而做的經營組織調整,希望能讓影響台灣一個世紀的兩個世界級經濟體,修正台灣未來經營模式!
本個案公司於2009年組織改為事業群,由於主管熟悉行業所以以行業區分事業群。
以 BCG矩陣,貼近市場、利潤最大化,使營收步步高並於2018年創下營收最高紀錄。但由於產品進入成熟衰退期外部環境衝擊及內部轉型布局並為永續經營,SWOT, 5力分析加上創業家精神及商業模式執行需調整公司治理策略重新補足之前BU化不足。
The development and growth of Business Unit(BU) for small and medium-sized enterprises in Taiwan have gradually become a way for corporate organization to transform into an international large-scale, but due to business practices in small and medium-sized enterprises, the original BU’s spirit like focus on industry, full authorization and specialization of work make people suffer from the situation called Silo Effect, inclusive of malignant competition with each other, operation only for its own benefit not for the benefit of the entire enterprise, and regarding BU interests of priority. It has caused the internal division of the company and compress the growth spaces. I hope that through this individual case to analyze the advantages and disadvantages about BU and the adjustment of the management promotion in head office can make the company more competitive and transformed into an international enterprise
Our economics, educations, and science have been deeply affected by the Japan colonial period (1895-1945). Especially after the World War Two, the business model and entrepreneurial spirit from small and medium-sized enterprises created the flourish in economic. In addition, due to our language and species as same as China, it brings up the enterprise to extend business branch into mainland China for the subsequent development. In the meantime, after the economic reform and liberalization in China, the rapid economic development has also created many international enterprises. This essay compares the establishment of business divisions and adjustments in response to internal conditions and external changes for the business organizations between Japanese businessmen (Panasonic Pansonic) and Chinese businessmen (Haier Haier). I expect that these two world-class economies which have affected Taiwan for a century can revise our business model in the future.
Owing to the familiarity with the industry from supervisors, the business group is divided by industry. This company in this individual case transformed the business group in 2009. There are three reasons such as the BCG matrix, according the market demands and maximizes profits making the revenue gradually higher and set the record in 2018. However, the product goes into a mature recession period due to the impact of the external environment and internal transformation and as for sustainable operation. SWOT, Porter five forces analysis, entrepreneurial spirit and business model need to adjust for the corporate governance strategy and replenish the shortage on BU.
1. 吉蓮.邰蒂,《穀倉效應》,三采出版社,2016
2. 黃昆輝,《教育大辭書》,國家教育研究院
3. 張漢宜,「中村邦夫大膽反叛松下幸之助」,《天下雜誌371期》,2011
4. 李佳翰,「科技時代科技網」,2014
5. 中川雅之,《日經商務週刊》,日經商務,2014
6. 张翦,「松下:超製造業突圍」,《經理人》,2008
7. 數位時代編輯部,「中村邦夫帶領松下漂亮翻身」,《數位時代雙周刊64期》,2003,第100-101頁。
8. 田文,《海爾集團張瑞敏生意經》,2010
9. 海爾集團,https://translate.googleusercontent.com/translate_c?depth=1&hl=zh-TW&prev=search&rurl=translate.google.com.tw&sl=zh-CN&sp=nmt4&u=https://www.haier.com/about_haier/jtjj/&usg=ALkJrhg_oo9c2pipT-a8RXLnhIu0b6Ykew
10. 陳彥丞,「這個策略好大膽!海爾一舉「裁掉」上萬名員工,為了什麼?」,《經理人月刊2019年4月號》,2019
11. 科技產業資訊室 (iKnow) – David,「面向互聯網時代,海爾轉型與改造之路」,2015
12. 杜慧文、劉信宏、楊恩琳、翁政義,「機械產業發展的回顧與展望」,《科學發展2011年1月,457期》,2011
13. 邱琬雯,「機械工業技術與產業資訊專輯」,《機械工業雜誌 418期》,2018
14. 熊治民,「台灣機械設備製造業發展現況與展望」,《機械工業雜誌 430期》,2020
15. 人人都是項目經理,「事業部制組織結構的優缺點」,《每日頭條》,2017
16. 職場研習社,「8種企業組織結構圖及優缺點分析(PPT版),值得收藏學習」,《每日頭條》,2019
17. 黃楸晴,「科特的變革8步驟 企業推重大變革,成功率只有30%...8個步驟,改變員工行為」,《商業週刊》,2019
18. 《經理人月刊》編輯部,「推動變革的8大步驟」,《經理人月刊》,2007
19. 郭書萍,「成功大學企業管理學系碩士在職專班學位論文」,2011,第1-90頁
20. 企贏培訓,「Lewin變革管理模型介紹」,《每日頭條》,2019
21. 易澄創新,http://www.e-how.cn/the-classic-change-curve/
22. 翁于荏,「製造業事業部制經營的轉型思維:日本Panasonic中村變革之個案研究」,2018
23. 中華公司治理協會,https://www.cga.org.tw/
24. 台灣電路板協會,https://www.tpca.org.tw/
25. MBA智庫, https://wiki.mbalib.com/wiki/%E9%A6%96%E9%A1%B5
26. 維基百科,https://zh.wikipedia.org/zh-tw/Wikipedia:%E9%A6%96%E9%A1%B5