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Author: 李銘洛
Min-Lo Lee
Thesis Title: 企業創新管理之研究分析:以美國一家百年企業C公司為例
The Case Study of C Company Innovation Management
Advisor: 張順教
Shun-Chiao Chang
Committee: 吳克振
none
賴法才
none
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2011
Graduation Academic Year: 99
Language: 中文
Pages: 80
Keywords (in Chinese): 創新管理五階段創新審核關卡個案分析SWOT分析
Keywords (in other languages): Innovation management, Five stage decision diamond gates, Case studying, SWOT
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  • 在日益競爭的企業經營環境下,企業面對競爭必須要有全新的思維,企業在面臨競爭時往往會利用各種方式取得優勢,『創新』(Innovation)就是一種競爭的武器。本研究運用專家訪談法、個案分析及SWOT分析,分別探討C公司如何應用「五階段創新審核關卡」之審核過中,從多個創新產品中,找到可以使C公司創造最大利潤及市場的產品與C公司在創新管理過程中,所遇到兩地之間的時間、理念、文化與語言等之不同的情況下,C公司如何克服所遭遇的困難。最後,本研究分析結果,可提供C公司管理者於執行創新管理的過程中作分析與參考。


    In order to survive in a competitive business environment, enterprise must be able to think outside of the box. It is essential for enterprise to use all advantages available to them in this competitive environment. “innovation” being one of the key advantages. This study incorporates interviews from professionals, individual case studies, and SWOT studies. The aim of this study is to explore how C Company uses the “five stages innovation panel” to review innovative products, and decide which one would create the most profit and market. Furthermore, this study discusses the obstacles, such as time difference, difference in belief, and culture clash, C Company faces when delving into a foreign market. Lastly, this study provides data and insight for executives working on innovative in C Company.

    目 錄 頁 中文摘要I 目 錄II 圖 目 錄V 表 目 錄VI 第一章 緒 論1 1.1研究背景與動機1 1.2研究問題與目的2 1.3研究流程與架構3 1.4論文結構5 第二章 文獻探討6 2.1創新管理(Innovation Management)7 2.1.1創新之定義7 2.1.2創新之目的8 2.1.3創新之來源9 2.1.4創新之類型10 2.1.5創新之指標11 2.1.6產品創新之定義12 2.1.7創新管理之意涵13 2.1.8阻礙創新發展之因素13 2.1.9創新管理之相關研究15 2.2小結18 第三章 研究方法19 3.1個案研究(Case Study Research)20 3.2 SWOT分析法21 3.4小結23 第四章 C公司經營與發展的歷史24 4.1發展歷程24 4.1.1 1880 至 1930年代 (照明事業)26 4.1.2 1930至1960年代(餐具事業)26 4.1.3 1960至1975年代(映像管玻璃事業)27 4.1.4 1975至1990年代(多元化產品)27 4.1.5 1990至2000年代(光通訊事業)27 4.1.6 2000至今(顯示科技事業)28 4.2 C公司各事業體29 4.3 C公司科學與技術研發中心31 第五章C公司技術創新與創新原理32 5.1 C公司與旗下的研發中心32 5.2 C公司的創新管理工具與流程32 5.3 C公司創新技術與產品38 第六章 薄膜電晶體液晶顯示器產業與C公司42 6.1薄膜電晶體液晶顯示器產業的發展歷史演進與其產業特性42 6.1.1TFT-LCD顯示原理與主要零組件介紹42 6.1.2薄膜電晶體液晶顯示器應用46 6.2 C公司顯示玻璃事業體發展與現況46 6.3 C公司在產業發展上所面臨的瓶頸52 6.4 C公司創新管理之個案分析52 6.4.1 專家訪談分析53 6.4.2 SWOT分析54 6.5 C公司突圍的機會56 第七章 結論與建議60 7.1研究結論60 7.2實務建議61 7.3後續研究建議63 參考文獻64

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