During the Covid-19 pandemic, many people's health and the Thai economy as a whole were drastically affected. Food service industry who plays an important role in Thai economy are undeniably suffered greatly. The purpose of this research was to provide an analysis of the SME business in food service industry in Thailand’s response to the Covid-19 pandemic in order to highlight crisis management activities, business strategies or key decisive operations for the business in food service industry who may experience a similar circumstance in the future. In this study, the qualitative method was adopted, which included an in-depth interview and secondary data collecting. This case study provides a comprehensive analysis of a long-established and successful SME business in food service industry, Mont Nomsod. Throughout this study, the damaging consequences of the pandemic on business are explored, as well as the development of business strategies before the pandemic, and the crisis management.

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