本篇論文藉由質化研究的深度訪談，來了解網路書評的諸多特性對讀者借閱意願的影響。本研究首先利用羽毛.com網站、批踢踢電子佈告欄系統和海洋大學電子佈告欄系統張貼招募公告，徵求33位曾經因為要借閱書籍，有透過網路參考網路書評的自願受訪者進行訪談。之後再利用內容分析法分析訪談內容，以了解有無網路書評、推薦人數和書評內容，對讀者借閱意願的影響。
此研究結果發現，網路書評的諸多特性在借閱意願上扮演重要的角色。這些結果可作為圖書館推展圖書借閱活動時的參考，另外，也可以提供網路書商作為書評管理的參考。

This paper reports an in-depth interview into the effect of the characteristics of Internet book reviews on book-borrowing intention. The research posts an announcement on www.yumau.com, PTT bulletin board system, and NTOU bulletin board system to invite interviewers. 33 interviewers who had ever read the Internet book reviews before borrowing books are invited. After that, these manuscripts of interviews are analyzed by using content analysis.
Results indicate that Internet book reviews, the numbers of reference, and the content of book reviews have a significant effect. These results can provide libraries with a reference for holding book-borrowing activities. They can also be of help to Internet bookstores in managing book reviews.

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