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Author: 林協志
LIN, HSIEH-CHI
Thesis Title: 限制理論於優化液晶電視產品設計成本之應用研究
Theory of constraints in optimizing product cost –An empirical study on LCD TV Product
Advisor: 王孔政
Kung-Jeng Wang
Committee: 林久翔
Chiuhsiang Joe Lin
張譯尹
Yi-Ying Chang
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2022
Graduation Academic Year: 110
Language: 中文
Pages: 65
Keywords (in Chinese): 限制理論系統思考流程產品設計
Keywords (in other languages): product design, systematic thinking, theory of constraints
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液晶電視ODM廠商在產品的設計上都期望有競爭力與低成本兩大優勢,進而達到業績穩定的成長與利潤提高的目標,惟其具體之成功策略,仍待探索。本論文以限制理論應用於LCD TV 的產品,改善現有產品的設計成本與整體利潤提升。採用限制理論的思考流程,解析現有LCD TV產品設計架構的限制,透過:「要改變什麼?」與「要改變成什麼?」以及「如何改變?」等三個步驟的邏輯思維,搭配撥雲見日圖的關聯性探討,並帶領專案開發團隊,以客戶的出發點來思考,提升市場的競爭力,進行產品組合以整體改善提出新策略,滿足客戶需求並取得市場商機,提昇企業營收。本研究提出改變增加產品利潤的兩項策略方案。方案一 :控制模組與機構模組維持相同,光學模組與電源模組戰術以互助合作執行改變,不再以各模組的績效為考量。方案二:以客戶的低階系列產品執行架構變更。本研究以實例驗證研究方法成效,證明限制理論的思維方式可以為LCD TV產品設計管理者建立一個創新架構的思維,架構變更達到成本降低提高利潤的目標。


LCD TV ODMs are looking for both competitive and low-cost advantages in their product design to achieve steady growth and higher profits.
This thesis applies the theory of constraint (TOC) to LCD TV products and apply them to the project objectives of improving the currently design and overall profitability of existing products. The restriction theory thinking process approach is used to analyze the limitations of the existing LCD TV product design architecture by three steps: "What to Change? ,"What to Change to ?" and "How to Cause the change? This paper validates the effectiveness of the research method with practical examples.
This study proposes two strategic options for changing the product to increase profitability. Option 1: Keep the control module and mechanical module the same, and implement changes in the optical module and power module tactical in a mutually supportive manner, no longer based on the performance of each module. Option 2: Implement the change in structure with the customer's lower-end product range. This study validates the effectiveness of the research methodology with real-life examples, demonstrating that a restricted theory approach can create an innovative architecture for LCD TV product design managers, with the goal of reducing costs and increasing profits.

摘要 I ABSTRACT II 誌謝 III 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究流程 3 第二章 文獻探討 4 第一節 限制理論 4 第二節 限制理論的演進 6 第三節 限制理論的營運戰略 13 第三章 研究方法 16 第一節 研究方法 16 第二節 研究限制 18 第四章 個案研究 20 第一節 LCD TV產品出貨量與成長趨勢 20 第二節 TV ODM組織架構與品牌合作模式 32 第三節 現況分析與衝突圖 34 第四節 TOC撥雲見日圖 34 第五節 策略與戰術應用電視架構新方案 39 第五章 結論 48 第一節 研究結論 48 第二節 後續研究與建議 48 參考文獻 50 中文文獻 50 英文文獻 51

中文文獻
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