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研究生: Nuchwara Rojwannasin
Nuchwara Rojwannasin
論文名稱: 倉儲管理之區位選擇決策–以泰國NPA集團為例
Location Selection Decision for Warehouse Management – The Case Study of NPA Group in Thailand
指導教授: 羅士哲
Shih-Che Lo
口試委員: 蔡鴻旭
Hung-Hsu Tsai
曹譽鐘
Yu-Chung Tsao
羅士哲
Shih-Che Lo
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2020
畢業學年度: 108
語文別: 英文
論文頁數: 81
中文關鍵詞: 區位選擇問題管理決策強弱危機分析倉儲管理物流管理
外文關鍵詞: Location Selection Problem, Management Decision Making, SWOT Analysis, Warehouse Management, Logistics Management
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  • 倉儲設置區位之選擇決策,不只是一個複雜且需要考慮各種不同因素的問題。在一個高度競爭的環境中,隨著企業營運逐漸成長,選擇其他區域建立倉庫是增強競爭優勢、擴大客戶市場、降低營運成本與提高獲利所必須要考慮的因素。這些因素挑戰區域營運經理的決策,以選擇一個最佳的新設倉庫地點。本篇論文使用一個建築材料供應商為個案分析公司,研究目的是依照位於泰國的個案公司資料,從五個可行方案中選擇最好的地點建立新的倉庫。在研究過歷史文獻發現,過去的研究多數是把焦點放在複雜數學公式所建構成熟架構下的研究,但是大多數在地的公司都無法使用。本篇論文提出使用管理角度切入的評估架構,使用強弱危機分析做為基礎工具來檢驗各個候選地點,並使用加權決策矩陣來排序各種方案。我們選擇了十五個決策評估準則,經過計算之後評估候選地點方案。最後在Ratchaburi、Ubon Ratchathani、Mahasarakham、Chaiyaphum、Nakhon Si Thammarat五個地點之中,為個案公司選出最適合的新設倉庫地點。


    The decision on warehouse location selection is complex and involve various criteria to consider. Due to highly competitive market, it increases the necessity to expanding warehouse in other region to enhance the competitive advantages and customer bases, minimize cost and increase profit. These factors challenge local firm’s manager to select the optimal location in order to achieve goals. This study uses a construction material local retail store as a case study. It aimed to select the most suitable location to build warehouse among five alternative locations in Thailand for the company. After the literature review, majority of previous studies is focus on sophisticated framework with a lot of complex mathematic formula which local firm unable to followed. This study purposed evaluation framework based on management perspective approach, using SWOT analysis as a tool to examine each candidate location and then perform weighted decision matrix for ranking alternatives. Fifteen decision-making criteria are selected and being analyzed to perform evolution of the candidate locations. Five different locations of Ratchaburi, Ubon Ratchathani, Mahasarakham, Chaiyaphum and Nakhon Si Thammarat have been evaluated for the case study, and approach proposed in this study has been performed to determine the most suitable location for warehouse construction.

    Table of Contents Abstract 摘要 Acknowledgement List of Tables List of Figures CHAPTER I INTRODUCTION 1.1 Background of Study 1.2 Problem Statement. 1.3 Motivation and Contribution 1.4 Company Background 1. Floor and wall tile category 2. Sanitary ware category 3. Decorative and sanitary hardware category 4. Kitchen appliances category 5. Chemical product category 1.5 Research Structure CHAPTER II LITERATURE REVIEW 2.1 Location Selection Problem 2.2 Overview Supply Chain of Ceramic Tile Industry 2.3 Third Party Logistic CHAPTER III METHODOLOGY 3.1 Research Procedure 3.2 Research Method CHAPTER IV FINDINGS AND DISCUSSIONS 4.1 Third Party Logistic 4.2 Ratchaburi 4.3 Ubon Ratchathani 4.4 Mahasarakham 4.5 Chaiyaphum 4.6 Nakhon Si Thammarat 4.7 Discussion CHAPTER V CONCLUSION AND FUTURE RESEARCH 5.1 Conclusions 5.2 Future Research References Appendix

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