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研究生: Ngoc Phuong Loan Huynh
Ngoc Phuong Loan Huynh
論文名稱: 探討媒體曝光與環境知識、氣候變遷信念和環境行為意圖的關係
Exploring Relations of Media Exposure with Environmental Knowledge, Climate Change Beliefs, and Behavioral Intention
指導教授: 王嘉瑜
Chia-Yu Wang
口試委員: 劉叔秋
Shu-Chiu Liu
林樹聲
Shu-Sheng Lin
學位類別: 碩士
Master
系所名稱: 人文社會學院 - 數位學習與教育研究所
Graduate Institute of Digital Learning and Education
論文出版年: 2023
畢業學年度: 111
語文別: 英文
論文頁數: 86
中文關鍵詞: 氣候變遷信念環境行為意圖環境知識媒體曝光偏最小平方法結構方程模型
外文關鍵詞: climate change belief, environmental behavioral intention, environmental knowledge, media exposure, partial least squares structural equation modeling
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  • 本研究以氣候變遷為議題,探討相關訊息的媒體曝光對學生持有的氣候變遷知識、信念和環境行為意圖之關聯,探討氣候變遷環境知識和信念是否是潛在調節變項。本研究以線上問卷調查台灣北部四所大學共301名台灣大學生和研究生接觸氣候變遷媒體訊息的管道與頻率、持有的環境知識、氣候變遷信念和從事友善環境行為的意圖,後續進行各變項的描述性統計和以偏最小平方法的結構方程模式(PLS-SEM)調查潛在變項之間關係。研究結果顯示,氣候變遷資訊的媒體曝光與學生友善環境的行為意圖和關注氣候變遷信念之間有顯著正向關聯。然而,氣候變遷資訊媒體曝光的多寡與學生的氣候變遷環境知識和行為意向沒有直接關連。本研究之結果提出一個可能加強學生的氣候資訊媒體曝光與其友善環境行為意圖關連的機制,可以幫助老師和內容創作者在傳達有關環境,特別是氣候變遷的信息時,做更好的決策。


    This study investigated the influence of students' media exposure on their environmental behavioral intentions concerning climate change. Moreover, it proposed that environmental knowledge and climate change beliefs may serve as potential mediators in this relationship. The data for this study were collected from 301 Taiwanese undergraduate and graduate students from four universities in Northern Taiwan. An online questionnaire was given that consisted of four components regarding media exposure, environmental knowledge, climate change belief, and environmental behavioral intention. The researcher explained the purpose of the study and the importance of the respondents’ contribution in person to increase their participation. Descriptive data analyses were conducted and partial least squares structural equation modeling (PLS-SEM) analyses were performed utilizing SmartPLS 4.0.9 software. The findings revealed positive relationships among the students' media exposure, environmental behavioral intentions, and their climate change beliefs. However, no direct relationship was observed between media exposure with environmental knowledge and behavioral intention. This study has explored a possible pathway to strengthen the students’ pro-environmental behavioral intention through their media exposure. The results have implications for teachers and content creators to make better decisions when trying to convey information about the environment, especially climate change.

    ABSTRACT I TABLE OF CONTENTS III LIST OF TABLES V LIST OF FIGURES VI CHAPTER I INTRODUCTION 1 Background of the study 1 Statement of the Problem 3 Purposes of the Study 4 Questions of the Study 5 Significance of the Study 5 Definitions of Key Terms 6 CHAPTER II LITERATURE REVIEW 7 Media Exposure 7 Environmental Behavioral Intention 10 Environmental Knowledge 13 Climate Change Belief 15 The relationships among Media Exposure, Environmental Knowledge, Climate Change Belief, and Environmental Behavioral Intention 16 Media Exposure, Environmental Knowledge, Environmental Behavioral Intention, and Climate Change Belief 16 Environmental Knowledge and Climate Change Belief 18 Environmental Knowledge and Environmental Behavioral Intention 18 Climate Change Belief and Environmental Behavioral Intention 20 The Hypothesized Model 20 CHAPTER III RESEARCH METHODOLOGY 23 Participants 23 Research Design 25 Measurement 25 Data Analysis 38 CHAPTER IV RESULT AND DISCUSSION 40 Results 40 The measurement model 41 The structural model 45 Discussion 50 Relationships among Media Exposure, Environmental Knowledge, Climate Change Belief, and Environmental Behavioral Intention 50 Mediating Effect of Environmental Knowledge in the relationship between Media Exposure and Environmental Behavioral Intention 54 Mediating Effect of Climate Change Belief in the Relationship between Media Exposure and Environmental Behavioral Intention 54 CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 56 Conclusions 56 Practical Implications for enhancing Climate Change Belief and Environmental Behavioral Intention through Media Exposure 57 Limitations 58 Recommendations for Future Research 59 REFERENCES 60 APPENDIX A 70 APPENDIX B 74 APPENDIX C 80 APPENDIX D 83 APPENDIX E 85

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