因2019年年底開始了新冠肺炎(COVID-19)疫情的爆發以及中美貿易戰爭持續白熱化，進而改變了全球商業生態的運作。其中COVID-19的疫情迫使企業為了營運更為靈活、員工在家上班更加便捷，所以企業對於各類軟體雲端服務的需求日漸增長。當企業在選購雲端的企業資源規劃軟體時，除了採永久授權的方式之外，亦有許多公司在選購時採用訂閱模式，因訂閱模式的進入門檻相對較低，讓企業在導入企業資源規劃系統(ERP)時無需給付一次性的高額費用，然而對個案公司而言，訂閱模式所帶來的經常性的收入可以讓公司營運穩定增長，所以著重客戶的續訂率且降低客戶的流失，公司就有相對穩定的營收，故與客戶建立良好的信賴關係是相對重要的課題。
本研究透過市場分析、公司內部產品及資源盤點、藍海策略之中的PMS Map、強弱危機分析(SWOT Analysis)及技術策略藍圖(T-Plan)找出個案公司未來三年需突破的關鍵重點，結合外部資源及個案公司內部優勢，調整人員配置，彌補技術缺口，達成規劃之目標，並週期性重新檢視相關分析、策略確保個案公司永續經營。

The outbreak of the COVID-19 epidemic and the continued intensification of the U.S.-China trade war have changed the operation of the global business ecosystem since the end of 2019. The COVID-19 epidemic has forced enterprises to be more flexible in their operations and more convenient for their employees to work from home, so the demand for various software cloud services is growing. When enterprises purchase ERP software in the cloud, in addition to the perpetual licensing method, many companies are beginning to use the subscription model when purchasing, because the entry barrier of the subscription model is relatively low, so that enterprises do not need to pay a one-time high fee when implementing ERP systems. However, for the case company, the recurring revenue generated by the subscription model allows the company to grow steadily, so by focusing on customer renewal rate and reducing customer churn, the company can have relatively stable revenue.
Through market analysis, internal product and resource inventory, PMS Map of Blue Ocean Strategy, SWOT Analysis and T-Plan, the study identifies the key points that the case company needs to break through in the next three years, combines external resources and the case company's internal strengths, adjusts the staffing and fills the technology gap to achieve the planned goals, and periodically re-examines the relevant analysis and strategies to ensure the case company's sustainable operation.

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