Amazon.com Incorporated is currently the world’s largest internet based retailer. Amazon’s management team achieved this, over the years, by focusing on the key operating and economic concept of consumer sovereignty.
Constantly working towards consumer sovereignty was and is the most significant factor in management securing Amazon’s success.
Furthermore, the question of how management of Amazon achieved market dominance will be attempted to be answered through their operating ethos of achieving consumer sovereignty.
Specific historic examples of management methods directly related to Amazon seeking consumer sovereignty will be detailed. These examples will seek to show that Amazon management repeatedly and effectively utilized consumer sovereignty to attain their current market dominance. The relationship between the utilization of consumer sovereignty will also be linked to Schumpeterian creative destruction as these two theories are directly related, in this case.
Much research exists in the theory of consumer sovereignty. Amazon is frequently named as the largest proponent of this theory. However, not much research exists that studies real world historical examples of how Amazon management accomplished the utilization of consumer sovereignty.

Amazon.com Incorporated is currently the world’s largest internet based retailer. Amazon’s management team achieved this, over the years, by focusing on the key operating and economic concept of consumer sovereignty.
Constantly working towards consumer sovereignty was and is the most significant factor in management securing Amazon’s success.
Furthermore, the question of how management of Amazon achieved market dominance will be attempted to be answered through their operating ethos of achieving consumer sovereignty.
Specific historic examples of management methods directly related to Amazon seeking consumer sovereignty will be detailed. These examples will seek to show that Amazon management repeatedly and effectively utilized consumer sovereignty to attain their current market dominance. The relationship between the utilization of consumer sovereignty will also be linked to Schumpeterian creative destruction as these two theories are directly related, in this case.
Much research exists in the theory of consumer sovereignty. Amazon is frequently named as the largest proponent of this theory. However, not much research exists that studies real world historical examples of how Amazon management accomplished the utilization of consumer sovereignty.

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