近年來由於科技產品的多元化，如何有效地利用資源來開發新產品，是企業內的中高階主管們所要面對的課題。尤其在眾多因素考量下，必須作適當的取捨，才不會因為主觀且狹隘的判斷，造成產品的失敗。若能有一種方法可以用客觀及有整體性的考量來作評估排序，將可避免資源的浪費、排擠與不足。
本研究藉由文獻探討，參考學者專家所提出的多項評估準則後，以層級分析法建立層級架構，設計調查問卷。再以A公司為個案進行問卷調查與分析，以決定各評估準則之間的權重關係，並以三個實際的產品專案來作排序。
實際訪談A公司專家的問卷調查結果顯示，A公司現階段最重要的是市場及技術兩項構面，排名前五項的因素是產品上市時間點、市場競爭力、滿足客戶的需求、研發技術、製造能力。其結果大致符合A公司目前對新產品開發決策的重要因素考量。所以層級分析法是企業在新產品開發順序決策上的一個可靠程序。

Because of diverse developments in technology products in recent years, effectively using resources in developing new products has been of primary concern for companies’ middle and senior management. In particular, subjective and narrowly framed judgements must be avoided in decision making to prevent product failures. Using an objective and comprehensive review method for evaluating and prioritizing product development can prevent wasting resources, being crowded out of the market, or insufficient supply.
Applying expert evaluation criteria from a literature review through hierarchical analysis enabled us to establish hierarchical structures for designing a questionnaire survey. The questionnaire survey was conducted, and the case of Company A was analyzed to determine the weighting relationships among various evaluation criteria. In addition, the evaluation criteria were used to prioritize three actual product development projects.
The questionnaire survey results and an expert interview from Company A revealed that the company emphasized marketing and technical dimensions at the current development stage. The top five ranked factors were product launch time, market competitiveness, the satisfaction of customer demands, research and development techniques, and manufacturing capabilities. The results of the ranking factors approximated the critical factors considered by Company A for making decisions regarding product development. Thus, hierarchical analysis can reliably aid companies in deciding product development prioritization.

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