本個案以一個傳產企業成長發展歷程為藍圖，探討中小企業在不同時期所面臨的經營及轉型決策問題。個案描述崇光金品股份有限公司創辦人Frank在1992年創立，因應業務需求不斷創新取得多項專利技術、面對公司的資源擴充該如何抉擇、公司拓展投資的評估及如何運用數位行銷順利領導公司進入下個成長階段，都是創辦人Frank所面臨的經營決策關鍵問題。
本個案分為兩個主題，個案內容(本文)及教學手冊兩個部份。個案本文內容按同類型關鍵問題以企業公司經營者的角色，在處理公司擴張策略、投資策略、組織變革、人員擴張與數位轉型時所面臨的問題及決策思維進行敘述。個案教學手冊可討論方向包含公司經營、員工管理、策略管理、商業模式、數位轉型等。

This case takes the journey of a traditional industry enterprise’ growth and development as a blueprint to explore the operational and transformational decision-making problem faced in different phases by small and medium enterprises This case describe the founder, Frank, who founded Solerie Co., Ltd. in 1992, in response to business needs, Frank obtain numbers of patented technologies by constantly innovation, however, Frank is facing critical business decisions which would lead the enterprise to the next growing phase, including the options of resources expansion, investment evaluation and digital marketing engagement etc...
The case is divided into two subjects, the content (this article) and the teaching manual. The article will be presented from the viewpoint of an entrepreneur dealing the challenges and the decision-making process on company expansion, investment strategy, organizational change, staff expansion and the digital transformation issues by homogeneous issue. The teaching manual would lead further discussion of company management, employee management, strategic management, business model, digital transformation, etc.

 中文文獻：
Alexander,Osterwalder and Yves Pignenr（尤傳莉，譯者），2012。「獲利世代」，臺北市：早安財經文化。
Kotler, Philip, HermawanKartajaya, and IwanSetiawan（劉盈君，譯者），2017。「行銷4.0：新虛實融合時代贏得顧客的全思維｣，臺北市：天下雜誌。
范惟翔、謝祥祈與江品俞，2016。「企業併購與組織整合之經營模式研究」，經營管理論叢，頁63~79。
EOL東方線上消費者研究集團（民108年1月7日）。2019消費者生活型態趨勢研究（下）【新聞群組】。取自
https://www.brain.com.tw/news/articlecontent?ID=47347#fTBxRseO
 英文文獻：
Kurt Lewin (1947),“Frontier in Group Dynamics: Concept, Method, and Reality in Social Science,” Human Relations, 1(1), 5-41.
H. Igor Ansoff (1965),“Strategies for Diversification,” Harvard Business Review, 35(5), 113-124.
Fugate, Mel, Gregory E. Prussia, and Angelo J. Kinicki(2012), “Managing Employee Withdrawal During Organizational Change: The Role ofThreat Appraisal,” Journal of Management, 38(3), 890-914.
Jeong, Inseong andShung Jae Shin(2017), “High-Performance Work Practices and Organizational Creativity During Organizational Change: A Collective Learning Perspective,” Journal of Management, 45(3), 1-17.