隨著21世紀的到來，電子數位時代已正式帶領多媒體影音、無線及網路的大結合。而TFT-LCD在這個世代中便扮演著主角的身分，但隨著這些應用走入每個人的生活中。因著不同市場的崛起，而發展出不同的TFT應用產品，例如：LCD-TV, portable DVD player, portable notebook, wide LCD monitor, 及 PDA, mobile phone等。
因此，本研究乃試圖透過了解TFT-LCD面板供應商的生產重心，以及系統製造商的產品趨勢，進而探討作為一個介於兩者中間的TFT-LCD中間商代理商在經營上應有的策略，及其生存價值與面對新時代下的因應對策。
為達成此一目標，本研究乃採取定性研究方法，以深度訪談的方式來研究台灣高科技業的TFT-LCD產業，及競爭最為激烈的大型TFT-LCD之面板商（如友達光電、瀚宇彩晶）與系統製造商（美商冠捷電子、大同關係企業美齊公司）。
經由談結果的分析探討，我們找出了因應市場激烈競爭下，TFT-LCD中間商的方向與對策，使其在此微利時代能建立起更好的競爭優勢，並在業務戰線擴大後，亦能具備彈性，來讓中間商發展的更好更精采。

Along the 21 century coming, multimedia product including video, wireless, internet application will be gather in Electronic Digital time. In the mean time, TFT-LCD panel is the main role in this timing. The many kinds of application product with TFT LCD panel will be the part of people’s life. Based on different market coming, people will develop many different kinds application of TFT-LCD product. For example, LCD-TV, portable DVD player, portable notebook, wide LCD monitor, and PDA, mobile phone, etc.
This research puts the main analytical point on the future main products of TFT-LCD maker and product trend of system assembly manufacturers. To inquire into the up to down TFT-LCD agent choose the major product, core value, and market strategy.
The method of this research is institute adopts which is depth interview method, the research scope is the high-tech industries of TFT-LCD and the most competing makers of TFT-LCD panel (AUO, Hanstar) and system assembly manufacturers (AOC, Jean).
Based on the research and discussion, we got the product direction and strategy to face the market competition. Then, TFT-LCD agent just can establish better competition advantage in the lowest profit age, and put more flexible actions if the sales market enlarge to develop the business better and remarkable.

【中文部分】

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李慈慧、寇惠植（民 95）。美齊科技股份有限公司財務季報表。台北市：安侯建業會計師事務所。

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【參考網頁】

友達光電公司網站 http://www.auo.com/auoDEV/?ls=tc

美齊科技公司網站 http://www.jean.com.tw/

冠捷海外分公司台灣網站 http://www.tpvaoc.com/about.htm

雅虎香港 http://hk.biz.yahoo.com/p/hk/ratio/0903.hk.html

瀚宇彩晶公司網站 http://www.auo.com/auoDEV/?ls=tc