研究生: |
黃妍琳 Yen-Lin Huang |
---|---|
論文名稱: |
論零售業的國際化時程 On the timing of international entrance in retailing industry |
指導教授: |
曾盛恕
Seng-Su Tsang |
口試委員: |
陳家祥
Ja-Shen Chen 張譯尹 Yi-Ying Chang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2015 |
畢業學年度: | 103 |
語文別: | 中文 |
論文頁數: | 54 |
中文關鍵詞: | 零售業者 、國際化經驗 、進入時間 、文化距離 、經濟距離 、地理距離 |
外文關鍵詞: | retailers, international experience, entry time, cultural distance, economic distance, geographical distance |
相關次數: | 點閱:335 下載:0 |
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在母國市場漸趨飽和的情況下,零售業者有逐漸往海外市場擴展的趨勢。本研究以501家零售業者為研究對象,研究發現零售業者在使用本身的國際化經驗來發展海外市場時,會依照循序漸進的腳步進行國際擴張;企業通常偏好從熟悉的地區往較偏遠的地區擴張,因此零售業者之國際化經驗對於發展國際化時間的關係呈現倒U型關係。除此之外,零售業者之國際化經驗亦會受到母國及地主國間的文化距離與經濟距離因素的調節,進而延遲發展國際化。
When home market is becoming saturated, retailers are gradually expands into overseas markets. We investigated 501 retailers and found that retailers in the use of their international experience to develop overseas market, will be conducted in accordance with the gradual pace of international expansion. Moreover, companies prefer to expand overseas market in the familiar region to the more remote areas of regional expansion, which leads to the U-shape relationship between international experience of companies and duration of internalization. In addition, the cultural and economic distance factor between the home country and the host country will moderate the relationship between international experience and the duration of internationalization.
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