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研究生: 方昂達
Adityas - Kemal Fakhruddin
論文名稱: 人員參與群眾外包動機之研究
People Motivation behind Joining Crowdsourcing on Software Development
指導教授: 黃世禎
Sun-Jen Huang
口試委員: 盧希鵬
Hsi-Peng Lu
羅天一
Tain yi Luor
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 93
中文關鍵詞: 群眾外包軟體工程軟體開發動機結構方程式
外文關鍵詞: Crowdsourcing, Software Engineering, Software Development, Motivation, Structural Equation Model
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Software Development has increased emerging new methods in its development, with the advancement of digitalization, technology, and global networking, Crowdsourcing has been developed and gaining popularity among the people. Unlike the outsourcing, crowdsourcing is more emphasis on the power of crowds as major power production. This study will discuss crowdsourcing activity that focused on software development. Software engineering is a process which software is written a complex process without compromising the quality of the software. However, since crowdsourcing software engineering relies on its robust method to produce a software and entirely different from traditional software engineering, their quality are questionable. A major issue in of crowdsourcing is how to attract and to sustain for development. Motivation is a matter that should be investigated further by the researchers for better crowdsourcing development to bring right crowds to the table so it can sustain the crowdsourcing activity. This study discusses more a several factors motivation that can be an impact, an influence to the development of crowdsourcing in software development. To improve these study findings, this study also combines two major theories about self-determination and IS Success Model to investigate further about motivation the users joined crowdsourcing on software development and to understand the impact of user satisfaction in case of crowdsourcing on software development.


Software Development has increased emerging new methods in its development, with the advancement of digitalization, technology, and global networking, Crowdsourcing has been developed and gaining popularity among the people. Unlike the outsourcing, crowdsourcing is more emphasis on the power of crowds as major power production. This study will discuss crowdsourcing activity that focused on software development. Software engineering is a process which software is written a complex process without compromising the quality of the software. However, since crowdsourcing software engineering relies on its robust method to produce a software and entirely different from traditional software engineering, their quality are questionable. A major issue in of crowdsourcing is how to attract and to sustain for development. Motivation is a matter that should be investigated further by the researchers for better crowdsourcing development to bring right crowds to the table so it can sustain the crowdsourcing activity. This study discusses more a several factors motivation that can be an impact, an influence to the development of crowdsourcing in software development. To improve these study findings, this study also combines two major theories about self-determination and IS Success Model to investigate further about motivation the users joined crowdsourcing on software development and to understand the impact of user satisfaction in case of crowdsourcing on software development.

ABSTRACT i ACKNOWLEDGEMENT ii TABLE OF CONTENTS iii LIST OF FIGURES vi LIST OF TABLE vii CHAPTER I INTRODUCTION 1 1.1 Research Background 1 1.2 Research Question 2 1.3 Research Importance or Purpose 4 1.4 Anticipated Difficulties 5 1.5 Research Outcomes 6 1.6 Progress Plan 7 CHAPTER II THEORETICAL BACKGROUND 9 2.1 Crowdsourcing 9 2.2 Self-Determination Theory 11 2.3 Information Success Model 12 2.3.1 Self-Determination Theory and IS Success Model 14 CHAPTER III RESEARCH MODEL AND HYPHOTESIS 17 3.1 Individual Reasons 17 3.1.1 Relationship between Reputation and intentional to use 17 3.1.2 Relationship between Reward and intentional to use 18 3.1.3 Relationship between Enjoyment and intention to use 20 3.1.4 Relationship between Altruism and Intention to use 21 3.2 Community Reasons 22 3.2.1 Relationship between Social Relationship and Intention to use 23 3.2.2 Relationship between Community Based and Intention to Use 24 3.3 Intention to Use or System Use 25 3.3.1 Relationship between Actual Use and User Satisfaction 26 3.4 Control Variable 28 3.5 Proposed Research Model 29 CHAPTER IV RESEARCH METHOD 32 4.1 Research Tasks 32 4.2 Data Collection and Sample 33 4.3 Research Approach 35 4.4 Research Instrument 36 4.5 Data Analysis 36 CHAPTER V RESULT AND ANALYSIS 38 5.1 Data Collection Process 38 5.2 Respondent Demographics 38 5.3 Descriptive Statistics 41 5.4 Validity Test Result 43 5.5 Reliability Test Result 46 5.6 Linearity Research Model 46 5.7 Measurement Model 47 5.7.1 Measure of Fit Measurement Model 47 5.8 Hypothesis Test Result 57 5.9 Variability of Variable 62 5.10 Analysis on Control Variables 63 CHAPTER VI DISCUSSION AND IMPLICATION 66 6.1 Discussion 66 6.1.1 The impact of Reputation and Intention to use 66 6.1.2 The impact of Rewards and Intention to use 66 6.1.3 The impact of enjoyment and intention to use 67 6.1.4 The impact of altruism and intention to use 68 6.1.5 The impact of community-based and intention to use 69 6.1.6 The impact of social relationship and intention to use 70 6.1.7 The impact of actual use and user satisfaction 70 6.1.8 The impact of user satisfaction and intention to use 71 6.1.9 The impact of Control Variable 71 6.2 Research Implication 72 6.2.1 Research Novelty 73 6.2.2 Research Contribution 74 6.2.3 Research Limitation 75 CHAPTER VII CONCLUSION AND FUTURE WORK 76 7.1 Conclusion 76 7.2 Recommendation 78 7.2.1 Future Research Direction 78 7.2.2 Practical Recommendation 79 REFERENCES 81 APPENDIX 88

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