本研究採質化研究焦點團體訪談法，以運動健身族群做為焦點團體的目標對象，並從使用者為中心的研究方法，以【行動化】、【社群連結】、【雲端服務】、【資料分析】及【穿戴裝置的應用】，做為運動健身類型之行動App的研究主題，探討目標族群的使用需求及App設計者的觀點差異，並研究設定方法，彙整出使用者的關鍵需求，以做為行動App的研發策略。
透過趨勢報告彙整，2013年智慧型手持裝置在台灣的市占比率高達51%，其由Apple App Store及Google Play兩大軟體商店的下載統計資訊觀察，2013年行動App相較於2012年大幅成長了60%，顯示使用者對於行動App的使用率大幅提高，而行動App開發商也針對各種類型的需求進行App的設計。其中運動健身類型的行動App由於穿戴裝置的推出，在類別排行上呈現上升的趨勢。
綜合了上述行動App的趨勢發展及使用的需求上升，針對運動類型行動App實際上的使用者需求為何?本研究將透過使用者中心設計的研究方法，以系統化的方法找出行動App的使用者與其設計者的觀點上的差異，以做為日後行動App研發策略考量之參考依據。

This thesis is conducted by adopting qualitative research and group interview with those who like to exercise and workout. Starting from user oriented design, the topic of the research is set as : A Study of Healthcare & Fitness Mobile Apps with below extended topics: Mobility、Social Networking、Cloud Service、Big Data and Wearable Devices. The goal of this research is to find out the differences of the usage and demand between the targeted user groups and the Mobile Apps designers so that Mobile Apps designers can identify the key demands from users and further implement them into future mobile App design strategy.
According to the market research report, in year 2013, smart phone device has 51% market share in overall Taiwan mobile phone market. In the meantime, from Apple App store and Google Play’s report to analyze downloaded content, in year 2013, there are 60% more Mobile Apps downloaded than it was in 2012, indicating more smart phone customers are using more Mobile Apps. On the other hand, Mobile App developers aim at every business opportunity to design correspondent mobile App. Among all the Mobile Apps, because of the introduction of the wearable devices, Healthcare & Fitness type of Mobile Apps are trending up in the ranking of most popular Apps.
With regards to above findings of the increased demand of smart phone devices and Mobile Apps, the research will be conducted based on user oriented design to further deep dive on the actual demand from Mobile App users. Also, systematic methodologies will be adopted to discover the differences of the usage and demand between the targeted user groups and the App designers. Findings from this research can be benefited to the Mobile App developers as the reference of future R&D strategy.

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