大型噴墨印表機之研發策略: R公司個案之研究｜國立臺灣科技大學博碩士論文系統

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研究生：	黃長裕 Chang-Yu Huang
論文名稱：	大型噴墨印表機之研發策略: R公司個案之研究 The Research and Development Strategy for Large Format Inkjet Printers: A Case of R Company
指導教授：	蔡孟霖 Meng-Lin Tsai
口試委員:	游進陽 Chin-Yang Yu 邱昱誠 Yu-Cheng Chiu
學位類別：	碩士 Master
系所名稱：	工程學院 - 高階科技研發碩士學位學程 Executive Master of Research and Development
論文出版年：	2024
畢業學年度：	112
語文別：	中文
論文頁數：	64
中文關鍵詞：	噴墨印表機、波特五力分析、藍海策略工具、策略技術藍圖
外文關鍵詞：	inkjet printers, Porter's five forces analysis, blue ocean strategy tools, T-plan
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隨著數位印刷技術的成熟，客戶對速度、品質和成本效益的期望不斷提高，大型噴墨印表機已漸成為數位印刷的主流。因此，產品研發必須密切關注市場需求，包括創新的列印應用。本研究以個案公司為例，運用多種分析工具，包括產業分析、PEST環境分析、策略分析、波特五力分析、SWOT-TOWS策略矩陣、藍海策略工具、價值主張分析和策略草圖等，找出關鍵的驅動因子以確定產品研發策略技術藍圖(T-Plan)。研究分析顯示，雲端應用和連結自動化需求是產業的趨勢，而創新的噴墨技術列印應用可避免競爭激烈的標準數位列印市場競爭。實現更高效的生產流程可以減少人力使用，同時提升設備智能化管理。在創新噴墨技術列印應用方面，透過企業併購和技術投資，可以在新裝飾墨水應用領域獲得競爭優勢，避開直接與數位列印標準品市場競爭，並開拓藍海市場機會，提供個案公司產品發展方向參考。

關鍵字：噴墨印表機、波特五力分析、藍海策略工具、策略技術藍圖。

As digital printing technology is gradually becoming mature, the large format inkjet printer has become a major trend in digital printing since customer expectations for speed, quality, and cost-effectiveness continue to increase. Therefore, the product development must closely focus on market demands for innovative printing applications. This study takes a case company as an example and utilizes various analytical tools, including industry analysis, PEST environmental analysis, strategic analysis, Porter's Five Forces analysis, SWOT-TOWS strategy matrix, blue ocean strategy tool, value proposition analysis, and strategy sketches, to identify key driving factors for determining the product development strategy with technology road-mapping plan (T-Plan). The research analysis reveals that cloud printing applications and connected automation demands are industry trends, while innovative ink-jet technology printing applications can avoid fierce competition in the standard digital printing market. Achieving more efficient production processes can reduce labor usage while enhancing equipment's intelligent management. In terms of innovative ink-jet technology printing applications, competitive advantages can be gained in the new decorative ink application field through corporate mergers and technology investments, avoiding direct competition with standard digital printing market and exploring blue ocean market opportunities, providing a reference for the case company's product development direction.

Keywords: inkjet printers, Porter's five forces analysis, blue ocean strategy tools, T-plan.

摘 要 .................................................................................................... I
Abstract ............................................................................................ II
誌 謝 ............................................................................................... III
目 錄 .................................................................................................... IV
圖目錄 ....................................................................................... VI
表目錄 .......................................................................................... VII
第一章、緒論 ............................................................................ 1
1 研究背景與動機 ............................................................................. 2
2 研究目的 .......................................................................................... 2
3 論文架構 ....................................................................................... 3
第二章、產業分析與個案公司介紹 .................................................. 5
1 大型噴墨印表機技術介紹 ................................................................. 5
1.1 噴墨印表機技術發展 .................................................................... 5
1.2 噴墨印表機的運作原理及分類 .................................................... 6
1.3 噴墨印表機點成像原理 ................................................................ 8
1.4 大型噴墨印表機墨水耗材 ............................................................ 8
1.5 大型噴墨印表機的規格 .............................................................. 10
1.6 市場主流噴墨技術比較 ............................................................... 11
2 市場分析 ...................................................................................... 13
2.1 大型噴墨印表機市場主要競爭品牌 .......................................... 15
2.2 競爭者的群組分析 ............................................................. 15
3 支援雲端列印趨勢 ................................................................. 16
4 自動化列印趨勢 ................................................................... 17
5 裝飾印刷墨水新應用 .................................................................. 18
6 個案公司介紹 .............................................................................. 19
6.1 個案公司產品的發展與心核心技術 ........................................... 20
6.2 個案公司營收分布和產品占比 .................................................. 20
7 產業分析小結 ....................................................................... 22
第三章、分析方法與文獻參考 ........................................... 24
1 研究方法 .............................................................................. 24
2 研究流程 .................................................................................... 25
3 分析工具及參考文獻 .............................................................. 27
第四章、研究分析 ............................................................................... 37
1 PEST 分析 .................................................................................... 37
2 策略群組與動態競爭分析 ..................................................... 38
3 波特五力分析 ............................................................................... 42
4 SWOT-TOWS 策略矩陣 .............................................................. 45
5 商業模式畫布分析 ................................................................... 49
6 策略草圖分析-市場關鍵競爭因子 ............................................ 53
7 T-Plan 策略技術藍圖 .................................................. 59
第五章、結論與建議 ...................................................................... 62
1 研究結論 ............................................................................... 62
2 研究建議 .................................................................................... 63
參考文獻 .............................................................................................. 64
                                

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全文公開日期 2034/05/23 (校內網路)
全文公開日期 2034/05/23 (校外網路)
全文公開日期 2034/05/23 (國家圖書館：臺灣博碩士論文系統)

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