隨著手機的普及性愈來愈普及，現代人人手一支智慧型手機，手機已不再只有
通訊功能。手機的可及性、普及性與即時性改變了遊戲產業的生態，手機線上遊戲
(以下簡稱手遊)的消費模式也隨之改變，而手遊的使用會受到玩家內外在因素的
影響。研究一首先檢測三種人格特質與三種遊玩手機遊戲的動機，分別為自尊和成
就感、寂寞和社交性與急躁和沈浸感之間的關係，而玩手遊的動機也會正向增強角
色認同，再加上現今行動支付的所帶來的知覺價值與知覺便利，是否對在手遊上消
費有更高額的影響。研究二則是探討在遊戲中獲得的認同，會增加玩家的自我效
能，自我效能的提升，則會增加幫助他人意願。
研究一結果顯示，個人特質中的自尊會正向影響成就感、急躁會負向影響沈浸
感，但寂寞影響社交性則是不顯著，而玩手遊的動機也會正向影響角色認同。在影
響購買意願的部分，知覺價值正向影響購買意願，但是角色認同與知覺便利並無顯
著影響玩家投物金錢意願。本研究希望透過探討玩家內外在因素，以提供手遊開發
商設計遊戲與擬定策略。研究二結果顯示，在手遊中的角色認同與社會認同，會增
加玩家的自我效能，並且在信念增強的情況下，會增加幫助他人的意願，本研究希
望能透過手機遊戲，傳達好的一面給社會，而不只是有傳統上的負面印象。

As mobile phones become widespread and popular, everyone have mobile phone nowadays and cellphones are no longer only for communication. The accessibility, popularity and immediacy of mobile phones change the game industry as well as the consumption pattern of mobile games. How the players use mobile phones will be affected by the both inner and external factors. In study 1, we examine the relations between three types of personality traits, esteem, impatience, and loneliness and the three online gaming motivations, achievement, immersion, and society. The online gaming motivations will also positively influence players’ character identity. In addition, we also examine wether players will have more willingness to pay in mobile games with the perceived value and perceived convenience brought by mobile payment. In study 2, we test if the players attain identity from peers, his or her self efficacy will increase or not. When his or her self efficacy increase, he or she will has more willingness to help others.
The result of study 1 shows that esteem will positively affect achievement; impatience will negatively affect immersion; there is no significant difference between loneliness and society. Online gaming motivations positively affect character identity. In the part of willingness to pay in mobile games, perceived value positively influence willingness to pay in mobile games; however, there is no significant difference between character identity and perceived convenience. The aim of the study is to provide some insights into marketing strategies for the game designers and the sellers through examining the inner and external factors which influence players. The result of study 2 shows that character identity and society identity will increase players’ self efficacy. In this situation, players will also increase the willingness to help others. The purpose of this study is to convey that mobile games has a good part to the society as well, instead of traditional negative image.

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三. 網站
APP ANNIE (2020) ，聚焦遊戲領域：2020年回顧報告。 
。檢自https://www.appannie.com/cn/insights/market-data/gaming-spotlight-2020-review/ (Jun. 29, 2021) 。
4GAMERS (2021) ，2020年手遊累積營收達767億美元，橫跨多平台成趨勢。 
檢自: https://www.4gamers.com.tw/news/detail/46989/2021-mobile-game-growing-trend (Jun. 29, 2021) 。
SUPERDATA (2021)，2020 YEAR IN REVIEW DIGITAL GAMES AND INTERACTIVE MEDIA。檢自: https://www.digitalmusicnews.com/wp-content/uploads/2021/01/SuperData2020YearinReview.pdf (Jun. 29, 2021) 。
林蔚文 (2008) ，IDC：玩家需求多元化使台灣線上遊戲市場持續成長。檢自: 
https://netmag.tw/2008/07/16/idc%EF%BC%9A%E7%8E%A9%E5%AE%B6%E9%9C%80%E6%B1%82%E5%A4%9A%E5%85%83%E5%8C%96%E4%BD%BF%E5%8F%B0%E7%81%A3%E7%B7%9A%E4%B8%8A%E9%81%8A%E6%88%B2%E5%B8%82%E5%A0%B4%E6%8C%81%E7%BA%8C%E6%88%90%E9%95%B7 (Jun. 29, 2021) 。
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DFC Intelligence (2017)，MOBILE GAME REVENUE GREW 32% IN 2016, SURPASSES PC AND CONSOLE GAMES
檢自: https://www.dfcint.com/mobile-game-companies/ (Jun. 29, 2021) 。
維基百科，電子遊戲
檢自:https://zh.wikipedia.org/wiki/%E7%94%B5%E5%AD%90%E6%B8%B8%E6%88%8F (Jun. 29, 2021) 。