隨著現代生活水平的提高，旅行消费在人們生活總支出中占重要比例，隨之帶動了相關的上下游產業，其中酒店住房無疑是一項重大佔比。並且伴隨著智慧型手機的普及，越來越多的人採取線上自助訂房的形式，各類訂房平台也應運而生。本研究之目的以智慧型手機訂房應用程式來探討介面整體感受，研究何種篩選樣式及資訊呈現形式能帶給使用者更好操作體驗及感受。
本研究實驗分為三個階段：(1)通過文獻探討及現有訂房應用程式功能資料統整，進行問卷設計及現況調查。(2)前導性實驗：採取便利抽樣邀請30位受測者，透過績效及問卷調查結果取之介面設計改善方向。(3)驗證實驗：採2(資訊呈現型式)×3(篩選器樣式)雙因子組間形式進行。邀請48位受測者，探討不同變項搭配對使用者主觀感受所產生之影響。
研究結果彙整如下：(1)訂房應用程式資訊較多，需要有明確的層級分類，但需要結合圖文混排的形式，減少文字過多的乏味感。資訊「下滑直接呈現」在使用者主觀滿意度上要優於「抽屜點選型式」。(2)篩選頁面不宜佔據太大空間，以免造成使用者的疲勞感。(3)使用icon圖示時，需瞭解該圖案是否具有直覺性，所表含義是否能被大眾所認同。(4)使用者對過往經驗有較強記憶性，「右側浮層式」篩選器比較少見，無法短時間內被使用者熟悉。(5)操作績效不是衡量訂房平台的第一標準，使用者在訂房過程中感受到資訊的清晰度、操作的舒適感是更為重要的。
關鍵字：訂房、旅遊應用程式、篩選器、資訊呈現形式、介面使用性、人機互動

With the improvement of living standards in modern society, the consumption in travel accounts for an important proportion in people's total living expenses, promoting the development of the relevant upstream-downstream industries, in which hotel accommodation undoubtedly plays a significant role. And with the popularity of smart phones, an increasing number of people choose to book hotel rooms by self-service on-line, so various platforms for room booking have merged. The purpose of this study is to explore the users’ overall experiences towards the interface of the room-booking applications on smart phones, as well as to learn how to design the menu styles and display the information in order to provide a better operating and feeling experiences to the users.
This study is designed into three phases: First, conduct questionnaire design and current situation survey through literature review and data integration over the functions of the room-booking applications. Second, pilot experiment: invite 30 participants by convenience sampling method and decide how to improve the user interface design based on their task performance and questionnaire results. Third, confirmation experiment: adopt the two factots experimental design, i.e., a 2 (Information visualization) by 3 (filter design). Invite 48 participants to discuss how the independent variables influence the subjective feelings of the users.
Below are the research findings: First, as there is a lot of information on the room-booking applications, clear hierarchical classification shall be provided. But it shall be displayed in the mixed pattern of text and graphs so as to reduce the dullness brought by crowded texts. In terms of the subjective satisfaction of the users, information in Direct Slide-down Display is better than the Drawer Click Type. Second, the selection page shall not take too much space in avoidance that it will be tiring for the users. Third, when using the icon image, it is necessary to understand whether the icon is intuitive and whether the meanings it expresses could be accepted by the masses. Forth, generally the users have a stronger memory of their past experiences, and that is why the Floating Layer Type on the Right is rarer and could not be familiarized by the users in a short time. Fifth, the task performance is not the first criteria for judging the room-booking platforms, since the clarity of the information and the comfort level felt by the room bookers are more important.
Keywords: Room booking, Travel application, Filter, Information visualization, Interface usability, Human-machine interaction

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