在現今的社會，隨著時間的演進，科技的發展呈現一種快速變動以及高度不穩定的特性，這樣的產業結構及環境創造了機會卻也同時產生了競爭與威脅。科技產業在面臨到這樣不確定及變動的環境下，已不能如傳統產業般可尋找一套最佳營運模式，以追求規模經濟的方式便可在產業中立足。科技產業需要累積更多的核心能力，並根據環境的趨勢加以調整及改變。因此，如何在變動快速的環境中，更新自我本身的優勢，以配合環境的變動及需求，便成為應重視的議題。

自策略管理理論發展以來，如何維持廠商的競爭優勢一直是各界相當關心的議題。Teece et al.（1997）提出的「動態能力」觀點，主張企業應建立、整合與重新配置其資源與能力，以回應環境快速變動。動態能力強調組織內部與組織外部變動的配置，及更明確的指認出組織競爭優勢的所在及其究竟如何形成。

本研究採用個案研究法，以動態能力的三種能力(感知、獲取以及轉換能力)出發，結合其微觀基礎以及後續研究發現為架構，探究套裝軟體廠商如何在快速變遷的環境中創造競爭力、持續成長。在結論針對動態能力在新創事業發展過程中所扮演的角色、不同動態能力之間的相互關係提出看法，期望能為台灣的新創資訊軟體服務企業提供參考案例，協助其訂定發展策略。

In today’s society, as time evolves, the development of technology is moving towards a rapidly changing and highly unstable nature. This kind of Industrial structure and environment creates not only opportunities but also competition and threats. When facing the environment mentioned above, firms in technology industry need to accumulate as many core competencies as possible and adjust themselves according to the changing trends in the environment. Therefore, how to increase and update one’s strength and advantages to cope with the rapidly changing market environment and demands becomes an important topic. Since the development of Strategy Management theories, the topic on how to maintain a firm's competitive advantage has been one of the most discussed topics. In year 1997, Teece proposed the Dynamic Capabilities perspective, he advocates that in order to respond to the rapid changing environment, firms should establish, integrate and reconfigure its resource base and capabilities.

This paper adopts the case study method by using the three different dynamic capabilities; sensing, seizing and transforming as the framework to explore how a package software firm creates competencies and continue to grow in a rapidly changing environment. In conclusion, this paper highlights the role of dynamic capabilities during the development progress of a new venture and to provide a point of view on the relationship between the three different dynamic capabilities. This paper also aims to contribute an example for future new ventures in Taiwan’s software industry to assist them in setting up their initial business development strategy.

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