研究生: |
林秉翰 Ping-Han Lin |
---|---|
論文名稱: |
創新創業:單渥名品 客製化牛仔褲 Innovative Entrepreneurship: denward Modularized Jeans |
指導教授: |
欒斌
Pin Luarn |
口試委員: |
陳正綱
Cheng-Kang Chen 葉穎蓉 Ying-Jung Yeh |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 53 |
中文關鍵詞: | 目標客群 、客製化商品 、電子商務平台經濟 、群眾募資 |
外文關鍵詞: | Target Customer, Customized Product, E-commerce Platform Economy, Crowdfunding |
相關次數: | 點閱:226 下載:3 |
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創新創業在現代快速變化的社會中扮演著重要的角色,創新創業帶來了新的產品和服務,適應了新形態的消費者行為和需求,並帶動了經濟的增長和發展,創新創業還促進了科技進步、社會變革和就業機會的創造。
創業者具備創新思維和能力,能夠從傳統模式中發現機會並提供獨特的解決方案,包含可見的產品與不可見的服務。其次,創新創業需要風險承受能力和創業精神,因為新創企業往往面臨著不確定性和挑戰。最後,創新創業強調快速迭代和學習,以便不斷改進產品和營運模式。
成功的創新創業還需要一些關鍵要素需要克服,例如,市場需求和潛在客戶的確認至關重要,創業者與公司應該要確保他們的創新解決方案能夠滿足市場需求並得到客戶的支持,也就是產品、價格、消費者、通路及行銷都將重新被考慮。其次,資金和資源的獲取是成功創新創業的關鍵,創業者需要找到適合的且搭配上創新事業適用的資源,並且設法跟上創新的浪潮。最後,建立良好的團隊和合作夥伴關係是實現創新創業目標的重要因素,共同努力和專業技能可以加速創業的成功。
總結來說,創新創業在現代社會中扮演著重要的角色,它不僅帶來了經濟效益和社會變革,還提供了個人和社會發展的機會。成功的創新創業需要具備創新思維和能力。
In today's rapidly changing society, innovative entrepreneurship plays a crucial role. It brings new products and services that adapt to evolving consumer behaviors and demands, driving economic growth and development. Innovative entrepreneurship also fosters technological advancements, social transformations, and the creation of employment opportunities.
Entrepreneurs with innovative thinking and capabilities play a significant role in this process. They can identify opportunities from traditional models and provide unique solutions, including both tangible products and intangible services. Additionally, innovative entrepreneurship requires risk-taking ability and an entrepreneurial spirit, as startups often face uncertainties and challenges. Finally, it emphasizes rapid iteration and learning to continuously improve products and business models.
Successful innovative entrepreneurship entails overcoming key factors. Firstly, recognizing market demand and validating potential customers is crucial. Entrepreneurs and companies should ensure that their innovative solutions meet market needs and receive customer support. This involves reconsidering aspects such as product, pricing, consumers, channels, and marketing. Secondly, obtaining funding and resources is critical for the success of innovative entrepreneurship. Entrepreneurs need to find suitable resources that align with their innovative ventures and find ways to keep up with the wave of innovation. Lastly, establishing strong teamwork and partnerships is an essential factor in achieving innovative entrepreneurial goals. Collaborative efforts and expertise can accelerate entrepreneurial success.
In conclusion, innovative entrepreneurship plays a vital role in today's rapidly changing society, bringing economic benefits, social transformations, and personal and societal development opportunities. Successful innovative entrepreneurship requires innovative thinking and capabilities from entrepreneurs, as well as the ability to adapt to uncertainties and challenges. Overcoming factors such as market demand validation, acquiring funding and resources, and establishing strong partnerships are crucial for achieving success in innovative entrepreneurship.
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