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研究生： Mauricio Rodriguez
Mauricio Rodriguez
論文名稱： Taiwan's Overseas Market Development in Latin America
Taiwan's Overseas Market Development in Latin America
指導教授： 葉穎蓉
Ying-Jung Yeh
口試委員: 呂志豪
Shih-Hao Lu
陳春希
Chun-Hsi Chen
學位類別： 碩士
Master
系所名稱： 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年： 2020
畢業學年度： 108
語文別： 英文
論文頁數： 26
中文關鍵詞： 市場 、拉丁美洲 、出口
外文關鍵詞： Market, Latin America, Export
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    • The purpose of this paper is to analyze the Latin American (LATAM) region as a potential and developed market for Taiwanese manufactured goods. For the sake of obtaining a better and more reliable outcome we will limit the scope of this this study and focus solely on; 1. Taiwan as the exporting country, analyzing exclusively: Parts of Electronic Products (PEP), as the exported goods. 2. As potential markets we will only study the following countries; Mexico, Argentina, Colombia, Brazil and Chile, since after a conducting analysis we found them to be Latin American’s biggest economies among other relevant factors and indicators considered and presented in this paper as well. In an attempt to provide Taiwanese companies with a better and easier to understand insight about Latin American’s Market, well will explore different factors and indicators that could be determinant to build successful and long-lasting trading relationships. The results show that factors like political environment, corruption levels, host country economic situation, ease of doing business ranking, technological development, legal system and bureaucracy are determinants factors that should be considered before endeavor trading deals whit these potential markets.

    Abstract.........................................................................................................................I Acknowledgments..........................................................................................................II Table of Contents......................................................................................................... III Table of Figure .............................................................................................................IV 1. Introduction........................................................................................................ 1 2. Literature Review................................................................................................ 3 2.1. Historical Trading Relationships between LATAM and Taiwan ........................... 5 2.2. Ease of Doing Business Ranking ..................................................................... 7 2.3. Latin American Business Environments............................................................ 9 3. Theoretical framework and proposition development...............................................10 4. Findings............................................................................................................12 4.1. Cultural Distance .........................................................................................12 4.2. Geographical Distance..................................................................................12 4.3. Hofstede’s Research Country Comparison .......................................................13 4.4. Hofstede’s Research Taiwan’s Values .............................................................14 4.5. PESTEL Analysis ........................................................................................15 5. Statistical Data...........................................................................................................18 6. Pros and Cons of exporting to the LATAM region...........................................................22 7. Limitations................................................................................................................24 8. Conclusions..............................................................................................................25 References....................................................................................................................26

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