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Author: 陳柔蓁
Rou Jhen Chen
Thesis Title: 企業轉型與挑戰之個案研究
The Case Study Of Organization Transformation and Challenge
Advisor: 劉代洋
Day-Yang Liu
Tain-Yi Luor
Committee: 陳俊男
Chun-nan Chen
Kuo-an Tseng
Degree: 碩士
Department: 管理學院 - 財務金融研究所
Graduate Institute of Finance
Thesis Publication Year: 2016
Graduation Academic Year: 104
Language: 中文
Pages: 66
Keywords (in Chinese): SWOT分析商業經營模式融資順位理論企業轉型
Keywords (in other languages): SWOT, Business Model, The Pecking Order Theory, Enterprise Transformation
Reference times: Clicks: 367Downloads: 3
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  • 本文個案公司,主要係生產3C電子產品所用之聚合物鋰離子電池,因為面臨中國大陸對手削價競爭,利潤日驅下降,亦因各種硬體條件因素無法提高營業額,穩定舊客戶,發展新客層,以致造成連年虧損。在2015年第三季董事會開會中,決議停止生產唯一產品-聚合物鋰離子電池,改生產大型動力鋰鐵動力電池,發展車用及儲能市場。

    In the paper, one company is used as a case study. The company's product-the Lithium Polymer Battery- was faced with price competition. Moreover, due to failure to increase business volume, the company could not maintain old customers, not to mention new ones. As a result, the Board of Director of the company decided, in the third quarter of 2015, to stop producing the Lithium Polymer Battery and instead began to produce Lithium-Iron Battery for Electronic Vehicle and Energy Storage.
    After the new decision, the re-shuffled management was engaged in implementing the new policy. Top priority measures were taken. First, our goal is vertical integration of up-and downstream industries. Second, we will penetrate into E-Vehicle & E-Storage market in different provinces logistic paths with government subsidies. Third, how to maximize productivity and optimize cost spending by re-designing factory structure, purchasing new equipment, re-adjusting production-line from the Lithium Polymer Battery to Lithium-Iron Battery for EV and NS, and finally, shortening the period of re-orientation for the new management.
    From the above-mentioned case, we follow that it is absolutely essential that the mid-or-small size company should always prepare itself for adaption to changing environment so that its product can always be marketable, its crisis can be turned to opportunity, and its product can always be competitive.
    The thesis is divided to two parts. One is the case study. The other deals with manual for teachers. The author hopes to contribute to readers' mindset regarding their thinking and decision-making process, their planning business and analyzing problems.

    摘要I AbstractII 誌謝III 目錄IV 表目錄V 圖目錄VI 第1章個案本文1 第1節開場白1 第2節個案公司關鍵管理決策2 第3節鋰鐵動力電池及電動車產業概況5 第4節個案公司發展沿革歷史17 第5節個案公司所遇見的經營問題23 第6節個案公司應如何渡過轉型期28 第7節討論問題29 第2章教師教學指導手冊30 第1節個案總覽30 第2節教學目標31 第3節課前準備32 第4節學員課前討論33 第5節適用課程與對象33 第6節教學總覽34 第7節問題與參考答案35 第8節教學建議與時間分配53 第9節板書規劃54 參考文獻VII

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