液晶電視技術突飛猛進，生產成本與終端售價不斷下降，再加上近年來智慧手機的崛起，讓使用者能夠透過各式各樣的APP獲得資訊，進一步取代或侵蝕原本電視在家庭中地位。品牌廠則需要在供過於求的狀況下，思考如何提高電視的附加價值，以提升客戶對液晶電視的附加價值與黏著度進而刺激消費者的買氣與提高售價，以避免價格過於競爭而侵蝕原本的獲利。

本論文研究方法主要以Technology Acceptance Model（TAM）科技接受模式作為基本的研究架構 (洪旗能, 2018)，再加入相對優勢及相容性 (林亮德, 2000)這兩個研究的構面探討使用者對大型液晶電視內建的健康APP的接受程度，並分析其有可能的影響因素。調查的對象透過網路，以問卷的調查形式蒐集共350份有效問卷，並以Smart PLS方法驗證其模型是否明顯相關。

根據問卷調查的結果顯示，基本TAM架構中 (吳 & 賴, 2011)的知覺易用性對知覺有用性有顯著影響，並對使用態度也有顯著影響，進而影響行為意向；知覺有用性，對消費者使用大型液晶電視整合AI智能技術的健康APP態度有顯著影響，並直接影響行為意向。另加入相對優勢及相容性的外部變數，其中，相容性對相對優勢、對知覺易用性與知覺有用性皆有顯著的影響，但相對優勢對知覺有用性則有間接的影響。

總結來說，消費者使用大型液晶電視整合AI智能技術的健康APP的使用意願顯著，而影響其意願的因素有知覺有用性、知覺易用性、相容性及使用態度。本研究建議未來在設計相關健康APP的產品時，可強化這些因素，以提升消費者使用大型液晶電視整合AI智能技術的健康APP的使用意願與成效，而其中，特別是在外部因素的相容性-生活形式的相容所佔的比重最高。

LCD TV technology is advancing by improved, production costs and terminal prices continue to fall, coupled with the rise of smartphones in recent years, allowing users to obtain information through a variety of apps, further replacing or eroding the original TV’s status in the family. Brand manufacturers need to think about how to increase the added value of TVs under the situation of oversupply, so as to increase the added value and adhesion of customers to LCD TVs, thereby stimulating consumers' buying interest and increasing prices, so as to avoid excessive price competition and eroding the original. Of profit.

The research method of this thesis mainly uses the Technology Acceptance Model (TAM) technology acceptance model as the basic research framework, and then adds the two research aspects of relative advantage and compatibility to explore the user's acceptance of the built-in health APP on large LCD TVs. Degree, and analyze its possible influencing factors. The subjects of the survey collected a total of 350 valid questionnaires in the form of questionnaires through the Internet, and verified whether their models were obviously relevant using the Smart PLS method.

According to the results of the questionnaire survey, the perceptual ease of use in the basic TAM framework has a significant impact on perceptual usefulness, and also has a significant impact on usage attitudes, which in turn affects behavioral intentions; perceptual usefulness, for consumers to use large LCD TVs to integrate AI Smart technology's health APP attitude has a significant impact and directly affects behavioral intentions. In addition, the external variables of relative advantage and compatibility are added. Among them, compatibility has a significant effect on both relative advantage and perceived ease of use, but relative advantage has an indirect effect on perceived usefulness.

In summary, consumers have a significant willingness to use health apps that integrate AI smart technology on large LCD TVs, and the factors that affect their willingness include perceived usefulness, perceived ease of use, compatibility, and attitudes. This research suggests that these factors can be strengthened in future health apps to increase consumers' willingness and effectiveness to use the built-in health apps on large LCD TVs

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