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Author: 鄭朱弘毅
Jeffrey - Cheng
Thesis Title: 企業價值創新個案研究 - 以趨勢科技為研究對象
Corporation Value Innovation - A Case Study of Trend Micro Inc.
Advisor: 梁瓊如
Chiung-Ju Liang
Committee: 彭雲宏
Perng Y.H.
紀佳芬
Chia-Hen Chi
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2013
Graduation Academic Year: 101
Language: 中文
Pages: 92
Keywords (in Chinese): 趨勢科技創新資訊安全軟體軟體產業資安軟體雲端運算巨量資料
Keywords (in other languages): Trend Micro, Information Security, Innovation, Software, Software Industry, Security Software, Cloud Computing, Big Data
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  • 傳統的企業競爭策略,常常強調資源重分配式的敵我消長;而今日的企業生存策略,越來越重視價值創新及互惠合作。

    價值創新,是企業在變動的大環境下永保基業長青的重要元素。本文以個案研究的方式,深入觀察個案公司的創新軌跡。本文描述個案公司(趨勢科技)盤點核心競爭力、正視營運的風險,以及規劃價值創新的實際作為。


    Traditional corporate competitive strategies are often set to maximize the corporate benefits, on the basis of resource re-allocation within the industry. Corporation survival strategies nowadays, on the other hand, are more focused on the creation of new corporate value, through innovations and cooperations.
    Value innovation plays an important role for a corporate to keep in a good shape in a continuously turbulent environment.

    By taking a case-study approach, this arcticle is aimed to observe the innovative business activities for a chosen case in depth. A series of real-case examples are described in this article to illustrate how the selected case company, Trend Micro, leverages its core competency, face its operational risks, and shape its value innovation strategies.

    第一章 緒 論 1 -第一節 背景與動機 1 -第二節 研究目的 2 -第三節 研究範圍與限制 2 -第四節 研究架構與流程 2 第二章 文獻探討 4 -第一節 價值創新 4 -第二節 創新的種類 6 -第三節 讓企業的創新活動與生命週期一致 9 -第四節 創新的風險 12 -第五節 創新策略 13 -第六節 企業規模與創新 14 -第七節 核心能力 16 -第八節 另闢成長蹊徑 19 -第九節 藍海策略 21 -第十節 白地策略 27 -第十一節 附加價值曲線(微笑曲線) 29 第三章 研究方法與產業介紹 31 -第一節 研究方法 31 -第二節 軟體產業之定義 31 -第三節 雲端運算之定義 34 -第四節 雲端資訊安全軟體市場概況 40 -第五節 台灣資訊安全市場概況與趨勢 41 第四章 個案公司 44 -第一節 個案公司簡介 44 -第二節 趨勢科技大事紀 46 -第三節 趨勢科技之主要關鍵技術 47 -第四節 個案公司亟需價值創新之處 49 -第五節 成熟產品的價值創新之路 52 第五章 研究結論與建議 72 -第一節 研究結論 72 -第二節 研究建議 73 -第三節 研究貢獻 77 -第四節 未來研究方向 77 參考文獻 79 參考網站 80 附錄 81

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