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研究生: 潘聖中
Shen-Chung Pan
論文名稱: 有溫度的金融創新-高齡者的居住安排
The Innovation for Full Functions of Trust Services and Living Arrangements for The Elderly
指導教授: 陳俊男
Chun-Nan Chen
口試委員: 鄭仁偉
Jen-Wei Cheng
陳嬿如
Yenn-Ru Chen
林軒竹
Hsuan-Chu Lin
學位類別: 碩士
Master
系所名稱: 管理學院 - 財務金融研究所
Graduate Institute of Finance
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 75
中文關鍵詞: 高齡社會安養信託資源基礎觀點產業生態系統
外文關鍵詞: Old-disability Trust, Organizational Agility, Resource-Based Theory, Business Ecosystem
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  • 我國已於107年正式邁入「高齡社會」,老年人口比率預估也將在115年會超過20%,步入「超高齡社會」的階段,面臨少子化與人口結構老化的衝擊,個案銀行為協助主管機關推動友善高齡金融政策,104年首創以防養老幸福滿貸業務,後為保障高齡者財產安全,105年接續推展「高齡者暨身心障礙者安養信託」,以協助高齡者建立生活保障、經濟安全以照料晚年生活所需。
    個案銀行為尋求高齡者居住安養需求的全面解決方案,嘗試突破現有業務模式,以更貼近民眾需求的金融創新模式,依據高齡者的需求設計新型態的信託商品,協助投入老人住宅市場的中小型建商從土地取得、設計規劃、融資安排、興建撥款,到完成交付營運,提供一條龍式信託服務。同時保障入住高齡者繳付之預付款項安全,進而普及社會上將財產交付信託的觀念,滿足高齡者尊嚴老化的期待,以期落實長照2.0的政策目標,實現「在地老化」。
    本論文採用哈佛式個案撰寫法,本個案可用於討論波特五力分析、資源基礎觀點、組織的敏捷性、產業生態系統等相關議題,可以了解個案銀行發揮信託業務功能上的廣泛性與運作上的深度彈性。個案銀行因應銀髮商機、整合組織部門及培育信託人才,並透過信託平台整合內部資源及對外跨業合作,改變以往由銀行兼營信託業務,過於偏重理財信託的刻板印象。安養信託平台是最有溫度的金融業務,讓生活在臺灣與日俱增的高齡者能善用安養信託制度以享有更多的住房選擇與完善的照護


    This case study uses the Harvard-style case writing method. Taiwan has officially entered the "senior society" in 2010, and it is estimated that it will enter the "super-aged society" in 2016. Today's society is facing the impact of accelerated population aging and declining birthrate. The case bank is Assisted the competent authorities in promoting the elderly-friendly financial policy. In 2010, he pioneered the loan business to prevent senior and happiness. Later, in order to cooperate with the Trust Association in promoting the Old-disability Trust since 2015, he considered providing financial support, property safety and security, and living needs for the elderly. In order to provide a comprehensive solution to the nursing needs of the elderly, we try to break through the existing business model and innovate the business model to be closer to the needs of the public.efforts, It is expected to provide customers with one-stop complete services by integrating existing trust resources and using innovative trust planning. From the planning, financing, and construction of nursing care facilities, to the operation of institutions and the security of the property of the elderly, a series of exclusive trust services are designed to respond to the government's promotion of the 10-year long-term care plan 2.0, and to achieve a wide range of nursing institutions or It also promotes the concept of trusting the property of the elderly and promotes the concept of "remaining in place, aging in place" and "relying on oneself for old age" in the society.
    This case can be used to discuss issues related to Porter five forces alalysis, organizational agility, resource-based theory, and industrial ecosystems. Through the discussion of this case, it can be understood that the trust business of the banking industry can also keep pace with the times. In view of the wide range of trust functions and the flexibility in operation, the case bank actively invested resources, adjusted the departmental organization and cultivated professional talents, and started Integrate internal resources of the institution and external cross-industry cooperation, change the previous situation of placing too much emphasis on wealth management trust, and develop a comprehensive trust business tailored for customers. Anyang Trust is the warmest business for the trust industry, and it is also the social responsibility that trust companies should undertake, so that the increasingly elderly people living in Taiwan can make good use of the Anyang trust system to enjoy more dignified and complete care. This case study can be used in the discussion of topics such as theories of compensation, organizational agility, resource patching theory and corporate social responsibility. From the discussions of this case study, it is learned that the debt-collection in banking industry is able to keep pace with the times. And the debtor can be willing to repay the debt, while also appreciate the bank for their efforts.

    目錄 摘要 I ABSTRACT II 誌謝 IV 圖目錄 VIII 表目錄 IX 壹、 個案本文-有溫度的金融創新-高齡者的居處安排 1 一、 開場白 1 二、 個案背景 1 (一) 人口老化的居住安排 1 (二) 推動信託業務的困境 3 (三) 安養信託的優點與缺點 5 (四) 運用信託機制建立安養整合服務 6 (五) 讓信託服務創造「心」價值 10 三、 銀髮金融創新 19 四、 金融機構角色再進化 25 附件一、 個案公司概述 28 附件二、 公營事業及國營銀行之定義 30 附件三、 信託部組織表 31 貳、 個案討論 32 一、 個案總覽 32 二、 教學目標與適用課程 35 三、 學員課前討論問題 38 四、 個案人物背景 38 五、 個案分析 39 教學目標一:波特五力分析 40 教學目標二:資源基礎觀點 43 教學目標三:組織的敏捷性 47 教學目標四:企業生態系統 49 六、 課程結論 55 七、 教學建議 55 八、 板書規劃 57 板書一:個案背景 57 板書二:銀髮住宅市場四大問題 57 板書三:信託解決方案 58 板書四:信託業務概況 58 板書五:管理議題 59 板書六:議題層次 59 板書七:波特五力分析 60 板書八:資源基礎理論 60 板書九:組織的敏捷性 61 板書十:企業生態系統 61 參考文獻 62 中文參考文獻 62 英文參考文獻 63 網站部分 64

    中文參考文獻
    1.中華民國信託業商業同業公會(2013)。我國信託業務發展策略之建議
    2.王熙哲 & 陳鴻基(2015)。〈高齡者服務需求類型與重要性分析〉,《福祉科技與服務管理學刊》,3(3),261-262。
    3.何佳倚(2015)。一顆陀螺的夢想─轉動甘樂文創社會影響力。國立臺灣科技大學管理學院研究所碩士論文
    4.呂睿凱(2015)。銀髮族養生村商業經營模式之探討。國立臺灣科技大學管理研究所碩士論文。
    5.周柏宏(2002)。建商老人住宅之財務分析-由開發與經營角度解析。國立政治大學地政系碩士班論文。
    6.施教裕(1995)。〈社會福利政策執行上的困境與挑戰〉。《理論與政策》,10(1),122-137。
    7.柯諾威 (2020)。民間興辦高齡友善出租住宅開發營運模式之研究-以合勤烏日共生宅為例。逢甲大學土地管理學系學位論文。
    8.胡幼慧(1996)。〈台灣老年人口的依賴結構初探:以老年婦女為例〉。《人口學刊》,(17),83-112。
    9.真識團隊(2019)。《豐盛樂齡-合勤共生宅年鑑 第一輯》。台北:策馬天下國際文化有限公司。
    10.真識團隊(2020) 。《繽紛樂齡-合勤共生宅年鑑 第二輯》。台北:策馬天下國際文化有限公司。
    11.國家發展委員會(2021)。〈人口推估查詢系統〉。上網日期:2022年4月10日,取自 https://pop-proj.ndc.gov.tw/
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    13.曾思瑜(2002)。〈北歐高齡者住宅· 設施政策與體系建構之研究—以瑞典和丹麥為例〉,《建築學報》,41,23-42。
    14.衛生福利部(2021/09),高齡社會白皮書
    15.衛生福利部國民健康署(2019)。民國一百零八年中老年身心社會生活狀況長期追蹤調查成果報告
    16.蘇玉峰(2021/10)。<我國住宅政策面對高齡化衝擊下之因應作為>,《社區發展季刊》,176,35-39。
    英文參考文獻
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    Elderly in L.A. Pastalan(ed.), Optimizing Housing for the Elderly: Homes not
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    Review,Vol.33,Spring,pp.114-135
    網站部分
    1.內政部統計資訊服務網,http://www.moi.gov.tw/stat/index.asp
    2.合庫金控 https://www.tcfhc.com.tw/
    3.合庫金控2022年企業社會責任報告書https://www.tcfhc.com.tw/sustainable-development/esg-overview/sustainable-report-download
    4.信託公會 https://www.trust.org.tw/

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