ESG，這個近年來日益倍受重視的詞彙，正考驗著無數企業的營運模式，尤其是像台灣水泥這種高汙染高碳排的石化產業，傳統高汙染的生產方式將無法繼續，如何在高汙染及環保之間取得平衡，是台泥未來要「永續發展」的重要課題。

2007 年一場意外帶走了台泥集團的支柱辜成允董事長，也讓台泥頓時間失去仰賴的支柱，有幸有對產業瞭若指掌、企業經營管理有方的張安平董事長出手接任，並帶領台泥成功轉型。台泥於2017 年發展多角化的綠電儲能的轉型策略，考量到未來國際能源供應情況，將可能因為化石能源枯竭、國際政經局勢不穩定等因素持續惡化，而能源使用引發環境品質惡化情況也將會更受關切。開發具有高自主、低碳特性的再生能源，已成為世界各國能源政策的重要項目。

本研究以哈佛個案研究之方式進行，藉由PEST 分析當前營運環境，並運用資源基礎理論盤點內部資源，找出台泥外部機會與競爭優勢。在同一時間內將資源進行最佳配適以執行雙元性創新，來適應不斷變化的市場環境。扭轉台泥企業形象，全力轉型為綠色企業，發展綠電、儲能、電池等領域。

ESG, a term receiving greater attention recently, is testing the operation models of
various enterprises. In this case, TCC, as a high-pollution and high-carbon petrochemical industry, is especially suffering from the challenge so that the traditional high-pollution production method will not be able to continue. Achieving a balance between high pollution and environmental protection is a pressing issue for TCC in pursuit of sustainable development.

In 2007, an accident took away TCC Chairman Leslie Koo, and TCC lost the pillar to
rely on at the same time. Fortunately, Nelson Chang, who took over Leslie’s position, knows the industry well and possesses decent management skills, and he guided TCC to a successful enterprise transformation. Notedly, the future situation of the international energy supply is worsening because of insufficient fossil and unstable global political and economic situations. Moreover, people pay more attention to energy use, causing environmental quality deterioration. TCC developed diverse transformation strategies for green energy storage systems in 2017. Developing renewable energy with high autonomy and the lowcarbon property has become a critical project of worldwide energy policies.

This study is adapted by Harvard case study methodology. Though the study on the topics such as PEST to analyze the current operating environment and incorporates
Resource-Based Theory to make an inventory of the internal resources for identifying TCC’s external opportunities and competitive advantages. Meanwhile, the researcher tried to find the best resource fit to implement ambidexterity innovation to adapt to the ever-changing market conditions. The findings can support TCC changing the corporate image by transforming into a green enterprise and developing more projects, such as green energy, batteries, and energy storage systems.

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