為因應5G通訊技術的出現加上C-V2X(Cellular-Vehicle To Everything ) 規範趨於完整，聯網車在未來10年將會呈現爆炸式的成長，其中所帶動的產業除了汽車業、科技業、電信業，而上述的產業的上下游也會因此受惠。但商機和市場都可預期也如此龐大，要如何切入? 本研究將會探討如何將個案公司本身的市場優勢和技術優勢轉移到車聯網這個領域，利用個案公司核心技術MEC(Mobile Edge Computing)來解決車聯網在傳輸龐大資料而導致資料傳輸的不即時、傳輸延遲和傳輸成本過高等問題。並利用市場取得的次級資料來分析哪邊才是重點目標市場和產品，如此才能將公司有限的資源放在對的位置來發揮資源利用最大化。
本研究流程係透過主要市場取得次級資料，以及個案公司內部初級資料來進行市場分析，來了解重點區域市場的需求及產品發展機會點。先利用PEST 分析找出目標市場，再利用五力分析和優略勢分析法(SWOT Analysis)分析內部優劣勢與外部競爭上的機會跟威脅，找出增長型策略(SO)、多元化策略(ST)、扭轉型策略(WO)、防禦型策略(WT)的組合。並以公司既有產品進行波士頓矩陣（BCG Matrix）盤點個案公司現有產品線的產品系列結構與市場占有率，接下來會利用安索夫矩陣來找出目標產業和目標產品，最後利用T-Plan(策略技術藍圖)來規劃個案公司短、中、長期的研發藍圖。
本研究目標為個案公司規劃短、中、長期研發藍圖，建立符合市場需求的產品定位方法和提供定期檢視外部環境與公司內部組織能力的方法，使產品研發與市場更貼近，預期能為公司帶來更高的營收。

In response to the emergence of 5G communication technology and the completeness of the C-V2X (Cellular-Vehicle To Everything) specification, connected vehicles will show explosive growth in the next 10 years. In addition to the automobile industry, technology industry, and telecommunications industry driven by it and the upstream and downstream of the above-mentioned industries will also benefit from it. However, the business opportunities and market can be expected to be so huge. How to cut in? This research will discuss how to transfer the market and technical advantages MEC(Mobile Edge Computing) of the case company itself to the field of Internet of Vehicles, and use the core technology of the case company to solve the problem of the huge transmission of Internet of Vehicles. The problem of non-real-time data transmission, transmission delay and high transmission cost is caused by the data. And use the secondary data obtained from the market to analyze which side is the key target market and product, so that the company's limited resources can be placed in the right position to maximize resource utilization.
This research process is based on the secondary data obtained from the main market and the primary data within the case company to conduct market analysis to understand the needs of key regional markets and product development opportunities. First use PEST analysis to find out the target market, then use the Five Forces Analysis and SWOT Analysis to analyze the internal strengths and weaknesses and external competition opportunities and threats, and find out the growth strategy (SO), diversification strategy (ST), twisting strategy (WO), defensive strategy (WT). And take the company's existing products to carry out the Boston Matrix (BCG Matrix) inventory of the product series structure and market share of the company's existing product lines, and then use the Ansoff Matrix to find out the target industry and target products, and finally use T-Plan (Strategic Technology Blueprint) to plan the short, medium and long-term R&D blueprint of the case company.
The goal of this research is to plan short-, medium- and long-term R&D blueprints for case companies, establish product positioning methods that meet market needs, and provide methods for regularly reviewing the external environment and the company's internal organizational capabilities, so that product R&D can be closer to the market, and it is expected to bring the company for higher revenue.

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