隨著區塊鏈產業的發展，其影響漸漸延伸至各種產業，其中區塊鏈遊戲產業在近兩年來開始蓬勃發展，尤其2021年邊玩邊賺(Play-To-Earn)模式出現帶起的市場熱潮，讓無數玩家、投資人、從業者紛紛加入區塊鏈遊戲生態中。然而新的市場總是混亂的，遊戲方正在實驗不同的經營方式，在過往的文獻當中著重在單一遊戲個案玩家之行為探討，以及對於區塊鏈、NFT之採用動機之研究，而目前在不同的遊戲經營方式之下，會如何影響遊戲之表現之相關研究是極為缺乏的，因此經營者可能會選擇跟隨主流，並在經營的過程當中嘗試，其中可能會消耗額外的成本。綜合現況，本研究嘗試從目前區塊鏈遊戲中的差異探討影響到遊戲中玩家活躍度之因素以及其分別有何影響，並探討其與遊戲收益之間的關係。
本研究透過搜集 Dappradar 區塊鏈應用數據網站所匯集的各遊戲之鏈上智能合約數據做為研究樣本，使用路徑分析之方式進行假說驗證。從實證結果發現，遊戲鏈上交易次數作為遊戲表現參考指標，其對於鏈上資產流動價值是有正向影響的，然而以目前區塊鏈遊戲之狀況而言，具治理機制之遊戲普遍有較低的活躍度。且相較於投資取向之遊戲，遊玩取向為主的遊戲相較於提供免費遊玩的版本，反而在遊戲歷程中具有代幣激勵機制會有更佳的遊戲表現。本研究發現除了正興起之區塊鏈遊戲產業之學術就提供更多的實證貢獻外，也為經營區塊鏈遊戲業者提供實務建議。

With the development of the blockchain industry, the blockchain game has flourished in the past two years, especially with the emergence of the Play-to-earn model in 2021. However, the industry is still in an early phase, and game developers are experimenting with different functions of blockchain in the games. The past literature mainly focused on players' behavior in a specific game case and the research on the motivation for blockchain and NFT adoptions. Under the current game management method, there needs to be more relevant research on how it will affect the game's performance. Therefore, operators may follow the mainstream and try the operation process, which may consume additional costs. Based on the current situation, this study attempts to explore the factors that affect the activity of the game and their respective effects from the differences in the current blockchain games and explore the relationship between them and game revenue.
This study collects the smart contract data of each game collected by Dappradar as a research sample and uses path analysis to verify the hypothesis. The empirical results show that the number of transactions on the game chain can be recognized as a reference indicator for game performance, which positively impacts the value of the asset volume on the blockchain. However, regarding the current situation of blockchain games, games with governance mechanisms generally have higher low activity. Moreover, compared to investment-oriented games, Play-oriented games that provide a free-to-play version but have a token incentive mechanism during the game process will perform better. The findings of this study are mainly to observe the current situation of the blockchain game industry, provide suggestions, and also contribute to the academic field of the emerging blockchain game industry.

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